Vertigo Group back up and running; Gleeson confirmed as CEO October 27, 2009 by Dave Haynes Toronto-based Vertigo Group has indeed been rescued from its demise, the official word coming down in a press release about a new entity called Vertigo Digital Displays.As expected, founders Ralph Idems and Chris Bolton are back as COO and CTO respectively and industry veteran Brad Gleeson will be the company’s CEO and President.The new wrinkle is the …
Follow the money dep't: wireless up $3B over last year October 26, 2009 by Dave Haynes Right about this time last year we were all hiding under our desks and thinking about soup kitchen etiquette as the economic news kept getting crappier by the day. A lot of deals were drying up and the smart people were trying to figure out which industries were going to be largely recession proof. The …
The Fun Theory: Making the mundane interesting October 26, 2009 by Dave Haynes This is brilliant. Volkswagen has or had a campaign going in Europe that was all about taking something mundane and enhancing it with technology. In this case, the creative kids took the stairs leading into a subway station in Stockholm and turned them into piano keys. It has nothing do with the screen technology, but …
Study contradicts conventional wisdom on static vs motion spots October 26, 2009 by Dave HaynesDenis Gaumondie has a post up on his Euro-centric Ooh-TV news portal about some really interesting new research that contradicts some conventional wisdom about content for moving audeinces.The conventional thinking is that if an audience is stationary, as in sitting around a waiting room, motion in advertising is essential. But for moving audiences, such as people walking …
Dave, Did we chase this one together? I October 24, 2009 by Dave HaynesDave, Did we chase this one together? I thought the application was different…
It's f'real – a big LCD screen on a milkshake machine October 23, 2009 by Dave Haynes My Preset partner colleague Pat Hellberg was at the National Association of Convenience Stores show in Vegas the last couple of days, primarily to check out the content his team developed over the last few months for a very interesting new project aimed squarely at the c-store business.San Francisco-based f’real has developed and put on the market the second …
I have received some calls from people a October 23, 2009 by Dave HaynesI have received some calls from people asking if I was still in business since the Vertigo Group Inc bankruptcy story was released. My company is still alive and well and we have no involvement with the bankrupt Vertigo. I consulted with them for about a year helping them design outdoor products for the US …
Giant hand engages people on the street October 23, 2009 by Dave Haynes Hand from Above from Chris O’Shea on Vimeo.If you are all about engagement, this is right up your street. It’s not a commercial entity but an art installation running on BBC UK LED boards. This video is from the streets of Liverpool, where it ran for a few days last month. Now it is running …
Here's to opening your flagship store wi October 22, 2009 by Dave HaynesHere’s to opening your flagship store with a digital signage array that looks like the all too familiar blue screen of death! hahahah
