Looks rather fat and very 1996 looking October 30, 2009 by Dave HaynesLooks rather fat and very 1996 looking Hows the hockey stick factor?
And now for something useful: subway train locators on NYC Transit platforms October 30, 2009 by Dave Haynes As spotted in Gizmodo, which spotted it in Gothamist, which … well, you get the idea …Gothamist: The screens cull data from the L line’s computerized operating system, which tracks exact train locations and then shows them advancing (or not!) along the screen.The screens are at eye level and are inside a cabinet to prevent tampering. This …
What a great article. It's perfect proof October 30, 2009 by Dave HaynesWhat a great article. It’s perfect proof that digital signage permeates modern cities. Clever sign placement like this exploits the most powerful feature of digital signage – the ability to intercept audiences during their daily routine.
Giant, interactive vodka bottles that do everything but tell you to go home and sleep it off October 30, 2009 by Dave HaynesThe party crowd that drinks up a storm this weekend may have some surreal moments on the streets of Montreal, Vancouver and Toronto as they stumble by a giant, interactive vodka bottle. According to Media in Canada: The large, street-level installations, launched this week, feature motion-sensor pads for people to step on, which then activate live video …
Onestop rolling out screen network in residential lobbies October 30, 2009 by Dave Haynes Toronto-based Onestop Media Group has branched out into a new market – setting up an ad-supported network in the lobbies of condos and apartment blocks. As reported in Media in Canada, the company has done deals with seven major residential property owners, including Minto Management, Park Property Management and Berkley Property Management. The various companies own several hundred buildings in …
Digital signage dead-last in things that get noticed in stores October 29, 2009 by Dave Haynes Retail design and strategy firm Miller Zell has released a report on what effectively captures the attention of shoppers in stores, and digital signage was 13th of 13 things measured for notice-ability.Nice.But before you start re-thinking your career, there are reasons. For more on the report, have a look at another blog I write (why stop at 2?) along …
Hi, I am interested in the Sales Dire October 29, 2009 by Dave HaynesHi, I am interested in the Sales Director position mentioned above. I have experience and a successful trak recorde as VP Sales and Marketing for a Canadian digital signage company that markets digital signage solutions to the retail, automotive, hospitality, education, corporate and professional sports sectors. I also have experience leading sales teams and selling …
More than half of OVAB members complete metrics guidelines work; but what did they find out? October 28, 2009 by Dave Haynes OVAB had its annual summit in NYC this morning and the first word out of it is that a year after its audience metric guidelines were released, 11 member organizations have gone through the process of getting audience research done based on those parameters.“This announcement marks a significant shift as a large group of networks made …
Thanks for posting the reminder! The RSV October 27, 2009 by Dave HaynesThanks for posting the reminder! The RSVPs are coming in fast and include some “unlikely” or “un-expected” attendees. This will be a good event with a diverse crowd, don’t miss out.
Toronto industry mixer now set for Nov. 17 October 27, 2009 by Dave Haynes The Toronto industry mixers have been thrown off by a few things this fall. Our normal haunt was under reno and then more recently, the traditional second Tuesday was a TEDx event run by a few mixer regulars, so we begged off that night. But now it is back on, with the timing adjusted to …
