Not Another Content Paper September 17, 2008 by Dave Haynes‘Not Another Content Paper” needs to be added to “Not Another Signage Show’ – your comments are spot-on as always. Look fwd to hearing how the show goes. Our researchers just got back from IBC which was always great as a broadcast show but has lost its way these last few years in knowing what …
Live from DSE East September 17, 2008 by Dave Haynes Ok, well sort of live …I got here early and the thing doesn’t start for 45 minutes and for reasons that astound me, I have an Internet connection on the floor.The show has more exhibitors than expected, but it is still very small. A lot of the booths are the smallest you can get and …
Pump down the volume!!! September 17, 2008 by Dave Haynes ClearChannel has long had a screen network installed in Toronto’s Pearson Airport, and I have always been struck by how badly conceived it is.The screen is cluttered, the text elements require squinting, and the video content is just CBC news and fashion stuff over and over again – as if the traveling public consists of …
Zoom's US wing expands its base into fitness centers September 16, 2008 by Dave Haynes Note – client of my masters …Montreal-based Zoom Media has, through its US wing, expanded its empire through the acquisition of ClubCom, a very large network of screrens in health clubs and gyms across America.Reports the Globe and Mail:The deal, estimated at between $20-million and $30-million, will give Zoom 25,000 digital screens that sell advertising in health clubs …
Off to DSE East September 16, 2008 by Dave HaynesThe Digital Signage Expo East show starts today/tomorrow in Philadelphia, and I am heading down later today – hopefully getting there in time to takein that planned tour with Barco of the massive LED wall at the Comcast Center.I sent feelers out to clients and prospects over the last few weeks and got all of one person …
PHSN-Vif do Quebec health clinic deal September 15, 2008 by Dave HaynesLong-time waiting room TV opertator PHSN announced a deal today to hand its Quebec portfolio over to Medik-TV, a subsidiary of Montreal-based VIF Communications.The deal allows Vif to get moving on a health clinic program it has been looking at for the Quebec market, and gives PHSN an instant affiliate and parallel network to sell into, but relieves the Toronto-based …
Scala cuts deal to get in a gas pump's spec September 15, 2008 by Dave HaynesScala has wormed itself a little tighter into the relationship with companies that are doing the gas pump TV thing, by cutting a deal with Gilbarco Veeder-Root, one of the biggest (if not THE biggest) gas pump manufacturers.It’s interesting for a couple of reasons. Gilbarco already had its own “Applause Media System” for slapping ads on …
Sightings – onextmedia September 12, 2008 by Dave Haynes I met a business contact for a coffee at a little place in my general area, and noticed a screen parked in the corner, operated by a company called Onextmedia.I thought it was a local company, but on closer examination back here in my armed mountaintop compound I now see this is a Vancouver company …
Ads on golf cart GPS screens explained September 12, 2008 by Dave Haynes I have posted a few times about my skepticism regarding the advertising on golf carts thing as a viable advertising model for little digital screens.The idea is to include advertising on the GPS screens mounted in carts of courses I can’t afford to play, to tell hackers how far it is back to the fairway.I …
Vending machine player adds screens, guarantees ad rev share September 12, 2008 by Dave HaynesI was blabbering on today at a couple of meetings about how the overcrowded DS industry was going to thin out over the next couple of years, with a handful of major players being clearly defined and then a whole gaggle of other companies trying to carve out a clear niche.I can see some company …
