A crash course on the industry February 12, 2009 by Dave Haynes Sixteen:Nine Presentation I was invited to do a 55-minute presentation earlier today to a crowd of mostly media people in Montreal, for that city’s highly regarded InfoPresse conference series.Somewhat out of character, I only whacked the mike with a waving hand once, and flew through a chat that apparently went the whole length but seemed to …
Getting on the same measurement page February 11, 2009 by Dave HaynesFrom a press release this week about a media commitment to a network that has screens on golf carts on golf courses …ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH) and the world’s leading provider of Global Positioning Satellite (“GPS”) golf course management systems and digital out-of-home on-course advertising, today announced …
Astral Media goes BIG into a digital network February 10, 2009 by Dave Haynes Montreal-based out of home company Astral Media Outdoor announced a milestone 10-board LED sign network on Tuesday, with plans to start setting up the massive screens along major roadways in the city starting in April.The screens are all 14 feet tall by 48 feet wide – effectively the same shape as the standard billboards they will be …
Finally, a 3D screen that didn't make me shrug February 10, 2009 by Dave Haynes When the guys at Organix in Montreal started asking me to come over to their shop when I was in town, to see a new 3D screen, I will concede I was, at best, mildly enthusiastic.I have seen 3D LCD screens now at several trade shows, and my reaction each time was pretty much a big yawn. …
Mixer reminder February 9, 2009 by Dave Haynes A reminder that the industry mixer series is back on tomorrow might (Tuesday) in Toronto, starting at 6:30 or so. Samsung is hosting, and the event is again coordinated by the good folks at Ingram Micro.Address:Six Steps Restaurant & Lounge55 Colborne StreetT – 416.504.4800F – 416.504.4880http://sixstepsrestaurant.com/ I can’t make it, as I will already be up …
Thank Heavens February 9, 2009 by Dave HaynesWhoever at Metro decided it was OK to sell their customers as “Eyeballs” or “Impressions” should be locked forever in a room with Transit TV. One reason I live the old diesel busses is — NO Transit TV. Good riddance to bad rubbish.
Finally… it's going away! February 7, 2009 by Dave HaynesWhereas I am sympathetic to Transit TV as to a company – that they’re going out of business (it is indeed sad, in those economic times, to see companies falling apart), but I am VERY happy that Transit TV will no longer be in our buses! Those nonsensical ads, with nonsensical so-called “entertainment” (showing how …
Transit TV February 7, 2009 by Dave Haynes(copy of comment I posted on the WSJ site) I ride the bus in LA every so often. A lot of people found Transit TV annoying. The volume was either turned down so low that it was impossible to hear, or turned up so loud that it blasted your ears. The news stories were interesting, …
Free is Good Sometimes February 6, 2009 by Dave HaynesDave, I agree with your position, but if the ‘free’ was positioned properly it’s a good concept. Providing a method of ‘tasting’ the product with no cost allows the consuner to get comfortable prior to making a commitment. Although, I see this being a play for the SMB crowd, not the enterprise. By the way, …
Doctor Smartie is seeing patients February 6, 2009 by Dave Haynes Ed Voltan is one of the real pioneers in this space, having jumped from mainstream broadcast and specialty channel TV sales into the rather weird, unheard of world of digital out of home a decade ago.He was VP Sales at Elevator News Network when I was there as VP Ops, and he somehow or other …
