Marketing quality time at a reverse vending machine February 22, 2009 by Dave Haynes MediaPost has a piece up about a new type of vending machione that has screens built in, and may well be the most attractive media vehicle of its type.While most vending machines have people in front of them for a matter of seconds, a recycling machine from a company called Tomra Systems has people engaged for a matter of …
Bus riders February 20, 2009 by Dave Haynesno one truly cares about the riders opinion, its traffic volume they want. If you ride the bus, you’re a loser. the ads are geared towards you – the loser. the ads in spanish are b/c lots of riders are spanish speaking… look around and you’ll see… otherwise why would they run that type of …
DSE exhibits – what's new February 20, 2009 by Dave Haynes In the run-up to a show like DSE, I always like to have a look at the exhibitor list to get a roll call of the usual suspects but also to get a sense of new names in the mob.Running down that list, I see lots of familiar company names and all the big software guys will …
Ronin's year-end numbers released February 17, 2009 by Dave HaynesMinneapolis-based Wireless Ronin released its Q4 and full year results late this afternoon.The press release reports an, ouch, operating loss of $14.6 million for the year, up a full $6 million from the $8.6 million loss of the previous year. The new CEO points out these are not exactly ideal times to be trying to turn around a company, …
Chapter 11'd Muzak formally announces it is in the game February 17, 2009 by Dave Haynes Just days after on-premise music company Muzak announced it was going Chapter 11 to deal with a $370 million pile of debt, and after no shortage of blog noise about the demise of piped music and the future of that South Carolina-based company, Muzak has let it be known it will have a presence on the …
A PRISM post-mortem looks at promise of in-store metrics February 17, 2009 by Dave Haynes James van Etten’s daily e-mail blast to subscribers always had a good mix of stuff I would otherwise never come across including, this morning, a post-mortem on the In-Store Marketing Institute’s Web site, about the much-ballyhooed shopper metrics program that was recently shelved by the Nielsen Company.In a column, the Institute’s Peter Breen argues: I don’t think there’s …
wait a minute February 16, 2009 by Dave HaynesI was one of the sales people. I have been in media for 20 years. I agree Transit TV had kinks. Even after several years, kinks remained. I know about the volume issues among others. It failed because of dumbass management. But let me tell you this…TTV wasn’t elevator TV or screens above the urinal …
Are you OVAB compliant? Nope … February 14, 2009 by Dave Haynes My colleague Nurlan Urazbaev sent a note around recently about some of the noise starting to build out there about media distribution and reporting platforms and network operators in this industry being “OVAB Compliant” — in other words, lined up with the audience measurement guidelines released last fall by the Out-of-home Video Advertising Bureau.The guidelines are …
ScreenFeed offers step up from boring news tickers February 14, 2009 by Dave HaynesI stumbled across ScreenFeed somehow or other recently, I think when I was looking at exhibitors for DSE and seeing these guys amidst the list of usual suspects.The company caught my interest because they are developing content tuned to the digital screen space, and doing something more interesting than offering up another news ticker feed. The feature …
Mixer report February 13, 2009 by Dave HaynesI missed the last Toronto industry mixer on Tuesday night but I heard it was good. Dmitry from Ingram has since sent me a note (thanks!) with some detail.The usual suspects were there, as well as some new faces from the pro-AV and kiosk business, and even a retailer (he must have been swarmed).All told, …
