Efficiency April 25, 2009 by Dave HaynesThis need is underscored by a significant lack of advertising dollars allocated to digital out-of-home platforms. No allocated media budget means no business for networks equates to no growth. But the barrier is quite legitimate from the advertiser’s perspective. They don’t allocate budgets because networks are so fragmented and vast, that advertisers and media planners …
Content Transformation April 25, 2009 by Dave HaynesI’m very passionate about this subject because I’ve heard of a company that can do this–the company has a patented technology powered by a global infrastructure–which can literally change the game of digital signage. One distribution platform means aggregation at the highest levels. Agencies won’t be able to resist this kind of efficiency.
Maximizing Efficiency in DOOH April 25, 2009 by Dave HaynesThere is an immediate need to invigorate the digital signage and digital out-of-home industries—so much so that we should even change the name of the industry itself. The term “DOOH” should only remain to be a remark coined by Homer Simpson and not an acronym that identifies the sophisticated animal that it is: fast-growing, rapidly-evolving, …
Love to read this! April 24, 2009 by Dave HaynesI’ve been working on DS from an agency side and am always looking to read up on the industry, appreciate your objective thoughts!
Window projection campaign wins best of show at DOOH awards April 23, 2009 by Dave Haynes MediaPost handed out its first Digital Out-of-Home Media Awards last night following a day long conferencer in New York. The big winner, with best in show, was NYC-based streetfront window projection guys Inwindow Outdoor, for what looks like an amazing, and amazingly expensive, for the animated film Caroline. The company took over vacant storefronts in seven cities, in high …
online players association April 23, 2009 by Dave HaynesOne of the most basic things you should take to heart is that betting on sports online requires critical money management. The trick is to follow an effective money management scheme or strategy all throughout the NCAA tournament season.
Why DOOH needs a level playing field April 22, 2009 by Dave HaynesDavid – this is clearly the future of DOOH. I suspect (and hope) that it’s actually not too far off. However, the drivers for success are not just the standardization of player software (or at least a layer of standardization) but also the fact the DOOH can’t grow without cross platform, cross channel media distribution. …
Performance? April 22, 2009 by Dave HaynesI wonder how Adobe has updated Flash’s CPU-hungry architecture to run on low power platforms like set-top boxes. In its current form, Flash requires a fast desktop CPU and thus has been unable to run on embedded media player devices. Assuming the performance issues are solved, this is indeed an interesting development for digital signage. …
Adobe AIR platform will drive new Signage Software April 22, 2009 by Dave HaynesGreat perspective David. I’ve felt the same way for some time regarding the commoditization of digital signage software. With the reported 100 – 300+ digital signage software companies out there there is just TOO many options. As the software companies and industry matures the “must have” features will be available on the many remaining options …
thoughts April 22, 2009 by Dave HaynesYou made good point by referencing google adsense, where your blog in fact is an addressable media vehicle whereby if someone clicks on a sponsored listing, revenue is earned. Performance advertising like this is, in my belief, the future of advertising. This future is probably only 2-3 years away or less. The reason I believe …
