The merits of sound: Gerba April 29, 2009 by Dave HaynesBill Gerba has a very good post up this morning about the merits of using audio in DS deployments. Like me, he comes down pretty heavily on the side of NOT using it unless it is very well thought out and executed.It’s a thorough piece, and worth a look.I can only add a couple of things: I have …
Industry loses one of its own April 29, 2009 by Dave Haynes A friend passed along the very sad news of the passing of Michael Terni, one of the co-founders of the Montreal-based interactive DS company iGotcha Media.I got to know Michael a little bit in Las Vegas earlier this year, having a chat on DSE set-up day and then at the DOPES mixer. Great guy. Funny …
"Dough?" "Eye-oh?" April 29, 2009 by Dave HaynesI totally agree. Has anyone ever even pronounced any of these acronyms out loud in a meeting? Let’s not forget, that’s what WE call it. We should worry more about what the customer thinks.
Relating the old with the new April 28, 2009 by Dave HaynesI agree, we shouldn’t get hung up over finding the perfect name for the medium. The reason why “Digital Signage” has become most common term to call the medium is that, in order for people to understand something “new” there needs to be a path that relates it back to what they already know. Everyone …
A screen by any other name… April 28, 2009 by Dave HaynesI guess the reason people don’t like the acronym DOOH is it’s vaguely reminiscent of doo-doo, as in the deep variety. But like Dave says, the name isn’t terribly important. “Digital signage” is an awful, awful term, making it sound like we’re in the business of providing those airline departure boards based on rotating numbers. …
DOH April 28, 2009 by Dave HaynesThe first and the next 10 links that comes up when you type DOH in google is “Department of Health” so DOH. For some reason I also never liked DOOH, just doesn’t sound right (duh). The best acronym for this industry imho is DS.
Walt forms new DS consultancy focused on retail April 28, 2009 by Dave HaynesTons of people will know Rebecca Walt as one of the more broadly experienced and sharper people in this space, having come out of retail and packaged goods, and spent time with both Convergent and Reflect Systems.She left Reflect about a month ago and has since started up her own consulting business, aimed particularly at …
IOH: Oh boy, another handle to add to the list!!! April 28, 2009 by Dave HaynesOne of the guys who spoke last week at that industry forum in New York is the CEO of an interactive agency, and not all that suprisingly, he said the future of digital signage is all about interactivity … and therefore the better name to hang on this industry is Interactive Out-of-Home, or IOH. Trevor Kaufman, of the …
Crappy LED boards pop up like weeds in old hometown April 27, 2009 by Dave HaynesI was in Winnipeg over the weekend, visiting family and discovering the Manitoba Liquor Control Commission has a pretty good wine selection (lookee all dat Carmenere!).We were all over the place visiting people, and I noticed pretty much every maijor street had a succession of banks and strip malls with full color digital LED boards …
Very cool April 27, 2009 by Dave HaynesVery cool. I can’t wait to see something like this in the U.S.
