40-Meter-Tall Projected Wave Filled Interior of Reimagined Gas Storage Tower In Germany April 1, 2024 by Dave Haynes Here’s an interesting use of blended projectors that create 40-meter-tall visuals on a screen inside a gas storage cylinder that’s been made into an exhibition space near Essen, Germany. The Wave, as it is called, is paired with a translucent screen on the floor to deliver some 1,200 sq. meters of underwater-themed visuals, as part …
Video From Shakira Pop-Up Concert Shows How That Combo DOOH Billboard And Stage In Times Square Works March 28, 2024 by Dave Haynes Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant here because the show was done using the hybrid DOOH billboard and concert stage at the TSX Broadway complex. That’s the building that has a stage with swing-in doors and a …
New Las Vegas Event Facility Atomic Golf Has 250+ LG Screens And Endless Visual Bling March 25, 2024 by Dave Haynes LG has been known to have networking events during Vegas trade shows at Top Golf, but something tells me that if an LG social event is scheduled during InfoComm in June, it might be at the other end of the strip, at a just-opened driving range called Atomic Golf. From a remote perspective, the new …
Picadilly Lights Billboard Owners Adding Outernet-Style Experiential Space Below Screen March 21, 2024 by Dave Haynes Hat Tip AV Interactive for first writing about this … The commercial property and investment group that owns the big Piccadilly Lights digital OOH display in London’s Picadilly Circus area appears to have been inspired by the foot traffic and commercial success of another digital development a few blocks away, opening a space below the …
Sphere Gets It First Big Booking For A Corporate Event March 20, 2024 by Dave Haynes When the Sphere in Las Vegas went up and then opened, all of the attention was on the multimedia show on the exterior and the “residency” of U2 for a series of concerts played with the giant LED backdrop on the inside. But like any venue, it needs a steady stream of activity to pay …
22Miles Starts Marketing AI Assistant To Help Attendees Find Their Way Around Big Trade Shows March 20, 2024 by Dave Haynes Atlanta-based digital signage software and interactive digital solutions firm 22Miles has started marketing what it calls a Tradeshow AI Assistant, a tool for interactive screens and smartphones that uses a chat bot and wayfinding to help attendees find their way around big footprint events. Called the “first of its kind,” the assistant uses a 22Miles-built …
Generative Art By Refik Anadol On Huge Video Wall Opens NVIDIA’s Big GTC Event March 20, 2024 by Dave Haynes Tech giant NVIDIA, whose fortunes have rocketed withe the rise of crypto and AI, had its NVIDIA GTC (short for GPU Technology Conference) this week in Silicon Valley – kicked off with a rock concert-like keynote at a packed 18,000-seat pro sports arena. There was a pile of news and insights about AI chips and …
Las Vegas Sphere To Host InfoComm Kick-Off Event In June March 19, 2024 by Dave Haynes When I was chatting late last year with the AVIXA folks about doing another mixer at InfoComm for June 2024, I suggested the ideal night would be the eve of the show opening. I was told, vaguely, that another event was in the works for that night that would create a significant conflict. Something at …
Coca-Cola Takes Over NYC Retail Space For Digitally-Driven SPICED Launch March 18, 2024 by Dave Haynes SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a project that looks CGI’d … but is real. Coca-Cola launched a SPICED version of its soda with an immersive, digitally-driven experience using a rented retail space on Lafayette Street in New …
Several Factors, Market Conditions, Can Make Global OOH/DOOH Business Thrive: WOO March 14, 2024 by Dave Haynes The World Out of Home Organization just wrapped up a three-day Africa-focused forum in gorgeous Cape Town, with WOO President Tom Goddard laying out in an opening talk several ways that OOH/DOOH media companies can thrive in a hyper-competitive ad planning and selling market. Digital Transformation – improving presentation standards, delivering 100% illumination and reducing …
