Smart Network's Marketing Director Talking Results At NRF December 30, 2010 by Super UserPete LaFond, the director of marketing for Walmart’s Smart Network, is slotted to do a 45-minute session on Jan. 10th at the National Retail Federation’s annual expo in New York. Retail Info Systems News says he will explain how in-store digital marketing delivers results for both the world’s largest retailer and major CPG manufacturers. He …
Preset Group's DSE 2011 Mixer In Works December 29, 2010 by Super UserL-R: Jose Avalos (Intel), Denise MacDonell and Carre Dawson (Harris), and Pat Hellberg (Preset Group) Thanks to Adrian @ DailyDOOH for the kind words about the Preset Group’s inaugural DSE mixer in February. We thought it went off well and obviously others agree. Many people have been asking me about the DSE 2011, so I …
DSF lines up sponsors for pre-DSE golf touney December 27, 2010 by Super UserSeatacDigital Resources and Saddle Ranch Productions have stepped up as title sponsors of the first Digital Signage Federation Annual Golf Tournament on February 21, 2011 in Lost Wages – the Monday of DSE week. “The DSF golf tournament is going to be an exciting event bringing together professionals in the digital signage industry for a day …
How digital signage and mobile can play nice: webinar December 10, 2010 by Super UserPreset’s wicked-smart David Weinfeld is doing a webinar for the Digital Signage Federation next week called Mobile and Digital Signage are Allies, not Adversaries. It’s Dec. 16 at 1 pm EST. The rise of mobile applications and smartphones shouldn’t stir fear in the minds of digital signage executives. It should enhance their optimism about digital signage …
420,000 sq. ft. media screen wraps stadium for 2022 Qatar World Cup December 2, 2010 by Super UserThe heart of someone handling Middle East sales inside Christie Digital probably skipped a beat or three today when news came along that Qatar won the bid for the 2022 World Cup. It is very far off, but what might get that person going – as well as anyone who sells high-end projection systems – …
How to be better at messaging and marketing for digital signage December 2, 2010 by Super UserI did a piece for Richard and the team over at Digital Signage Expo that should be good food for thought as vendors start their planning – if they’ve not already – for the upcoming trade show season. In a nutshell, actually give the messaging some deep thought. Too many vendors seem to just go …
Content award entries double for DSE 2011 December 2, 2010 by Super UserRichard Leibovitz, editorial director of the DSE trade show and also the guy behind most of the educational components of the event, tells me the number of entries for its content awards have doubled this year, to roughly 100. More generally leads to better, and also adds some diversity. With every captain of the industry …
NanoLumens gets big, curved profile at Vegas gaming expo November 23, 2010 by Super UserI’ve said to the NanoLumens guys one of the things I really like about their flexible LED technology is how it can conform to curved surfaces. They’ve said, “Yup, but we hardly get asked about that.” Slightly weird, given how many rounded walls and support columns are out there that wouldn’t look very good with …
National Retail Federation show adds dedicated digital signage area November 19, 2010 by Super UserA handful of digital signage software and gear companies have been at the big NRF show in New York in January for the last few years, but were scattered here and there around the show floor. The NRF and Digital Screenmedia Association people have reached an agreement that will see the sector organized into what …
The next Digital Signage Virtual Trade Show runs Thursday November 15, 2010 by Super UserNewBay Media and InfoComm are putting on another virtual trade show in the digital signage sector, this one running Thursday online from 10 a.m. to 6 p.m. EST The online event is free and includes conference sessions with live Q&A, keynotes and vendor presentations; virtual exhibit booths with supplier/buyer interaction; downloadable reference material; and a virtual …
