17,000 people talking about signs this week … at a different show April 26, 2011 by Dave HaynesHere’s something to think about … There are scores of companies and their staff attending the CETW show this week in San Francisco, talking about the more advanced aspects of the digital signage, digital OOH and interactive display sectors. Same week, there are 17,000 people in the sign industry wandering around the aisles of International …
CETW in San Fran: Not there, but if I was … April 26, 2011 by Dave HaynesThe tail-end of one big RFP and the front-end of another one I am starting to pull together for a client means there’s no way I can take a few days off to get all the way west to San Francisco for Customer Engagement Technology World, which starts today or tomorrow, depending on what you …
signagelive now lets clients run platform in language of choice April 20, 2011 by Dave HaynesNew digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying an unending torrent of stuff. But …. now and then stuff comes along that’s a little different or important. UK-based signagelive (note: I do some writing for them and CEO Jason …
DSA announces industry excellence award winners April 18, 2011 by Dave HaynesThe Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments across a variety of vertical market segments. The list below lists the winners and, nicely, provides the backgrounders on what the projects were about and point to videos so you can …
Silos make selling Digital OOH at agencies tough: agency CEO April 18, 2011 by Dave HaynesTim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel at last week’s Digital OOH forum in New York. The panel was focused on the agency perspective on Digital OOH and what was needed to drive more activity. While the others …
Putting up a screen does not make you a medium: agency CEO April 18, 2011 by Dave HaynesLast week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from very senior agency people. I’ve been going through my notes and think it’s worthwhile to dig a little deeper into what some of them had to say. First up is Connie …
Digital OOH Forum: The method behind Target's interactive gaming area April 14, 2011 by Dave HaynesTrevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on how his firm used web design ideas and a lot of methodical R&D to come up with a better way of selling gaming console releases in Target. What they came up …
Digital OOH Forum: 2/3 of US networks have less than $1M revenues April 14, 2011 by Dave HaynesWell I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when the feed went kablooey (sorry for the technical term). Hopefully somebody grabs a hammer and beats the appliance back into cooperation. Before that happened, Patrick Quinn from PQ Media led things …
OVAB's first Middle East meeting this week April 11, 2011 by Dave HaynesOVAB Europe is officially expanding its footprint this week with an inaugural event for the Middle East-North Africa region set for Wednesday in Dubai. If that’s where you are based, the meeting is from 4-6pm at Eclipse, which I assume is a bar or restaurant in the Intercontinental Hotel at Dubai Festival City, a massive …
CETW walking the talk, using customer engagement tools April 6, 2011 by Dave HaynesThe Customer Engagement Technology World (aka CETW or CET World or the trade show formerly known as KioskCom) is coming up quick. Not going. Not because I don’t want to, but mostly because flights to San Fran from Toronto are freakin’ expensive for whatever reason, and rooms are definitely not at Lost Wages rates. The …