DOOHgood Update: Screach Adds Instagram App For #Sandy November 1, 2012 by Super User David Weinfeld, back in the dark days of life as a Preset member, had the original idea (I think) around using Digital OOH networks to get the word out about disaster relief. He’s gone on to much better things – and much younger colleagues – working as the Chief Strategy Officer for Screach. But he …
DOOHgood For Sandy’s Victims October 31, 2012 by Super User Source: Getty ImagesIt’s been hard to sort out what the trigger point is for firing up the DOOHgood relief engine, but the images and video that started coming out of the US Northeast as daylight came Tuesday was enough. There are hundreds of thousands of ad-based, retail and corporate digital screens out there and …
Download DOOHgood Spots And Help Texas Twister Relief April 4, 2012 by Super User The site of 53-footers being tossed around a trucking center yard like leaves on a lawn as twisters blew through the Dallas-Forth Worth area is a jarring reminder that the tornado season started early in the US this year and will be a bad one. You can help – in small but important ways – …
New DOOHgood Creative Available For Tornado Relief March 12, 2012 by Super User We have another great spot developed for DOOHgood, again focused on raising funds to help recent and future (unfortunately) victims of tornadoes in the United States. The traditional tornado season hasn’t even really started, but as well all know it has been deadly. We’re asking Digital OOH and non-advertising networks to run these spots in …
DSE Awards: DOOHgood Does Good March 8, 2012 by Super User DOOHgood, the all-volunteer effort started a year ago to help drive donations to the Japanese tsunami and quake relief effort – using original video PSAs on spare inventory on screen networks – won a gold award at the DSE content and Apex awards last night. Jim Nista and I went up to accept the award …
DOOHgood: 2012 Tornado Relief Spot Ready For Download March 5, 2012 by Super User The guys at Insteo have two trade shows this week and are a big part of the Preset DSE Mixer, as well, but they still took time this weekend to build a new ad spot for the 2012 tornado outbreak that laid waste to entire towns in Indiana and surrounding states. The American Red Cross …
Support “A Million Hearts To Japan” March 5, 2012 by Super User [youtube id=”nxTEkSFPius” width=”600″ height=”350″] Neil van Wouw is the transplanted Canadian in Japan who, for the past year, has been working tirelessly to keep Japan’s recovery in the spotlight through micro-documentaries intended for Digital OOH networks. Neil is in Las Vegas this week and sent a note last night asking for help to send “A Million …
DOOHgood: Get Ads Up To Help Red Cross With Tornado Relief March 2, 2012 by Super User I was just watching the news and listening to the shattering description of how a town in Indiana took a direct hit this afternoon from what was probably an EF4 twister. Awful. A LOT of help will be needed for this outbreak, which could last for weeks, as it is waaay early for tornadoes and …
DSE Announces Content Award Finalists January 18, 2012 by Super User On the heels of announcing the Apex Award nominees for digital signage projects, the Digital Signage Expo folks have announced the finalists for its annual content awards. The awards “recognize originality in content applications tailored specifically for the many and varied global DOOH audiences. Nominees are content developers, whether advertising agencies, network operators or end …
DOOHgood Update November 24, 2011 by Super User Thanksgiving Day (the US version, at least) seems a somewhat appropriate time to provide a quick update on the activities of DOOHgood, the industry effort to distribute video Public Service Announcements to Digital OOH networks who have remnant ad time available. The effort started with the tsunami back in March, as DOOH4Relief, and transformed into …
