Cheeky OoH Campaign Uses Everyday Objects to Push Colonoscopy Awareness March 10, 2026 by John Berkovich A new awareness campaign supporting the documentary Andre Is an Idiot is taking an unusual approach to promoting colon cancer screening: pairing a whimsical melody with everyday objects that bear a suspicious resemblance to a certain part of the human anatomy. Created by agency Mekanism in collaboration with film distributor Joint Venture, the campaign titled …
Outdoor Media Industry Rallies Behind Wildstone CEO’s Himalayan Charity Climb October 8, 2025 by John Berkovich Damian Cox, founder and CEO of Wildstone, the world’s largest owner of outdoor media infrastructure, is preparing to take on one of the Himalayas’ most demanding mountains to raise funds and awareness for two charities close to his family. On October 15, Cox and two friends will begin a 15-day ascent of Ama Dablam (6,812 …
Toyota Rolls Out 23,000 Samsung Displays Across Dealerships, Global Expansion Next September 30, 2025 by Antonia Hamberger Samsung recently wrapped up one of its biggest signage projects to date with Toyota. More than 1,250 dealerships across 40 countries have been outfitted with Samsung displays, all powered by the company’s own remote device management system, Magicinfo – the predecessor to its newer VXT platform. In total, more than 23,000 displays were installed as …
DooH Works the Nightshift in Brazil, Acting as a Digital Bodyguard September 29, 2025 by Florian Rotberg The idea is as simple as it is effective: audience analytics sensors already built into DooH screens are repurposed for video surveillance at night. As darkness falls, the camera sensors monitor the area in front of the DooH screens. Commuters – especially women – can stay in the safe space and chat with a friendly …
20,000 DooH Screens in Poland Linked to Missing Children Hotline July 25, 2025 by Antonia Hamberger Over 20,000 digital-out-of-home screens across Poland are currently synchronized to the national hotline for missing children. The screens light up in real time whenever a call is made to report a missing child. The campaign responds to a concerning statistic: in Poland, a child or teenager goes missing approximately every four hours. To raise public …
GSTV Screens Spotlight Missing Child Case from 1980 July 3, 2025 by Antonia Hamberger The National Center for Missing & Exploited Children (NCMEC) has teamed up with GSTV to help find Kevin Verville Jr., who was abducted as a newborn in Oceanside, California, on July 1, 1980. He was just 17 days old at the time. According to investigators, Kevin was last seen with a woman who called herself …
DooH: “Holographic” 3D-Truck Hits Las Vegas May 28, 2025 by Florian Rotberg A new era of mobile advertising is set to unfold in Las Vegas with the arrival of Flo Advertising’s 3D Holographic Experience Truck. Developed in collaboration with Hypervsn and Firefly, the truck features the infamous 3D LED rotor displays, supposed to captivate audiences in high-traffic areas, conventions, and live events. Combining two familiar technologies – …
New COVID-19 PSA Campaign Cleverly Reminds People It’s Not Great To See Each Other March 30, 2020 by Dave Haynes This is a terrific, super-simple media public service media campaign developed in the UK to steadily reinforce to people in the UK and globally to continue social distancing and stay at home unless they need to get out for essentials like groceries and medicine. The campaign was organized by Fiona FitzGibbon, Founder of UK-based Diversiffi Media. …
New Pandemic PSA Available For Download; Focused On Thanking Frontline Workers March 27, 2020 by Dave Haynes Jeremy Cleek, the founder of LA-based creative shop Studio Kudzu, contacted me last week, offering to help develop creative for coronavirus awareness PSAs. The fool. I got back in touch, thinking this was a chance to get something developed that was different from the terrific range of stills, motion graphics and videos that have been …
DPAA, Indie Agency Madwell Team Up For Global “We Are The Countervirus” PSA Effort April 16, 2026March 24, 2020 by Dave Haynes The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe. Called We Are The Countervirus, the campaign already has committed inventory in screens from numerous DOOH networks in the US and UK, and more screen time is being pursued with …
