Poppulo Appoints Amber Arsenault King as Vice President of Sales January 14, 2026 by John Berkovich Denver, USA-based Poppulo has appointed industry veteran Amber Arsenault King as Vice President of Sales. She joins the company from Planar, bringing more than three decades of experience across the AV and digital signage market. In her new role, Arsenault King will lead Poppulo’s global sales organization, with a focus on customer strategy, team development …
Ricoh Acquires Presentation Products to Expand North American AV and Digital Signage Footprint January 13, 2026 by John Berkovich Ricoh has acquired New York-based AV integrator Presentation Products Inc., continuing its push to build scale in workplace technology, collaboration systems, and digital signage across North America. The deal adds a mid-sized, enterprise-focused systems integrator to Ricoh’s growing portfolio of ProAV and workplace experience companies. Founded in 1994, Presentation Products has built a reputation in …
Insignia Backs Trooh Media to Scale DooH Campus Reach January 13, 2026 by John Berkovich Insignia Capital Group has made a strategic growth investment in Trooh Media, the digital-out-of-home platform that connects brands with Gen Z audiences across more than 1,000 U.S. college campuses. The deal is designed to accelerate Trooh’s next phase of expansion while preserving leadership continuity, with founder and CEO Martin Poitras remaining at the helm and …
Red Dot Digital Media’s 2025/26 Review: Darryl Kuder on the Value of a Full-Service Partner January 12, 2026 by Antonia Hamberger Carlsbad, California-based digital signage integrator Red Dot is one of those smaller firms that lives and breathes digital signage. Clients turn to the company for digital storytelling projects, with Red Dot handling everything from the underlying hardware and software infrastructure to the creation of the content itself. The firm primarily works with BrightSign media players …
McDonald’s Leans Into Experiential OoH With Secret Menu Push January 12, 2026 by John Berkovich McDonald’s is expanding its use of experiential out-of-home advertising, using high-impact digital and physical executions to promote everything from its newly formalized “secret menu” to limited-time brand activations across Europe and the Middle East. In the UK and Ireland, McDonald’s recently made its long-rumored secret menu official, supported by a creative OoH campaign that included …
Viooh Adds Dolphin OoH Inventory Across Grocery, Retail, and Transit Venues in the US January 9, 2026 by John Berkovich Viooh has partnered with Dolphin OoH to expand access to premium digital-out-of-home (DooH) inventory across the United States, adding more than 5,000 digital screens to its supply-side platform. The partnership delivers more than 50 million monthly impressions across major U.S. cities, with Dolphin’s network spanning grocery stores, convenience stores, pharmacies, malls, transit locations, gyms, office …
Adquick’s 2025/26 Review: Adam Singer on Why Measurable, Performance-Driven DooH Is the Future of Out-of-Home January 9, 2026 by John Berkovich As out-of-home advertising continues to evolve toward greater accountability and precision, 2025 marked a pivotal year in how brands plan, buy, and measure DooH at scale. Adquick VP of Marketing Adam Singer reflects on a transformative year defined by platform growth, deeper performance measurement, and expanding global reach while looking ahead to how AI-driven planning …
NRF 2026: Idomoo and Poppulo Launch AI-Generated Video for Digital Signage January 9, 2026 by John Berkovich Idomoo and Poppulo have announced a joint solution that enables real-time, AI-driven personalized video on in-store digital signage, built on Amazon Web Services. The solution will debut at NRF 2026 in New York City, January 11-13, where it will be demonstrated in the AWS booth. The platform combines Idomoo’s Lucas AI Video Creator with Poppulo’s …
DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
DIRECTV Advertising enables programmatic buying for Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
