Scala Gets Healthy Crowd For Its Retail Media Networks Day In London April 23, 2024 by Super User It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail Technology Show that starts tomorrow. The What’s in Store for Retail Media Networks is a UK spin on a retail media network-focused one-day conference that Scala’s parent company STRATACACHE did ahead …
Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream” April 22, 2024 by Super User The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week to officially turn on 250 sq. meters of new LED display in its central courtyard, under the name New Digital Dream. The display set-up includes a big feature screen intended to …
Barvanna Adds Real-Time Sports Betting Info To Place-Based Streaming Content Offer April 19, 2024 by Super User Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver real-time sports betting information, including odds and moneylines. The content runs on L-bar overlays tied into Barvanna’s streams. From PR: The SportsGrid cloud-based content solution enhances the fan experience delivering a …
What If A Big Building’s Construction Wrap Or Hoarding Was A Display? April 17, 2024 by Super User The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double as a dynamic display. The Karlsruhe company has been at it for a few years now, and as happens with display tech, their products over time have become lighter, brighter, thinner …
Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board April 10, 2024 by Super User If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it worked. I poked around this morning and found very little mention of it on X (Twitter), Tik Tok or Linkedin. I found ONE brief video on YouTube, and it doesn’t exactly …
Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board April 9, 2024 by Super User Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s high profile LED board in New York’s Times Square. The event was developed for the global brand by the agencies Subvrsive, Townhouse and Grey and integrator Diversified also has a hand in it (though …
Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows April 5, 2024 by Super User Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, are everywhere these days. But a recent campaign developed for British Airways is a great reminder that “less is more” simplicity can really deliver. The UK creative agency Uncommon, part of …
Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign April 5, 2024 by Super User You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to do variations on the same thing, and a spinning box or bottle seemingly escaping the confines of a display can get old – especially for people paying attention to this stuff. …
UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens April 4, 2024 by Super User It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …
Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising April 3, 2024 by Super User FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. The team and its owner group have done a deal with local screen provider LED Dream …
