STRATACACHE Announces 2nd Acquisition In 24 Hours – Toronto’s Dot2Dot Communications June 4, 2024 by Super User It is apparently M&A Day around STRATACACHE HQ, with news of a second company added to the larger business family – the small Toronto-area solutions provider Dot2Dot Communications. This is on the heels of STRATACACHE announcing its acquisition of the German services provider MasterPoint. The connective tissue with this new deal is quite strong and …
Big Roadside LED Ad Board Catches Fire In Malaysia, Briefly Trapping Maintenance Workers On Top Of Burning Screen June 3, 2024 by Super User A big LED ad board along a major roadway on the outskirts of Kuala Lumpur in Malaysia caught fire on Friday, trapping nine workers who were on top of the thing doing maintenance. The fire is being attributed to a short circuit on the base of the display, but the workers – who all managed …
Atmosphere Joins Place-Based Streaming TV Rival Loop In Announcing Layoffs June 3, 2024 by Super User The other company that’s been on a tear in recent years make free, DOOH ad-supported streaming TV channels available to businesses has also now hit something of business wall, with Austin, TX-based Atmosphere TV announcing significant layoffs, on the heels of rival Loop Media also laying off staff in March. Rarefield Atmosphere, Inc., the business …
Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors May 21, 2024 by Super User I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me over to that hotel later today, but I am staying right now at a hotel in Munich’s city center – where there are leafy beer gardens and more interesting architecture. My …
Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others May 17, 2024 by Super User The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason why local governments hopefully develop and enforce annoying things like zoning bylaws and building codes. The 120 by 120 foot ad board collapsed during a bad storm, killing 16 people and …
US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA May 17, 2024 by Super User The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first quarter of 2024 and that number almost hitting $2 billion. The numbers are from the Out of Home Advertising Association of America (OAAA), which says the $1.94 billion in revenues represents …
Video: Series Of LED Light Strips Create Illusion Of Full Motion Video Ads In Subway Cars May 14, 2024 by Super User I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital light strips in subway tunnels to create the illusion of full motion ads in the windows of passenger cars. It is an idea and technology that’s been around for perhaps 20 …
LED Mainstreamed: Almost 4,500 Sq. Ft. Of LED On Parking Garage In Detroit’s Entertainment District May 13, 2024 by Super User If you needed any more evidence of LED mainstreaming, this is almost 4,500 sq. ft. of LED display on a parking garage in downtown Detroit – an ad board sold by the media company Outfront. If the location seems odd at first glance, the context is the display is just outside the gates of two …
Broadsign Broadens European Reach With Acquisition Of Dutch DOOH DSP OutMoove May 13, 2024 by Super User Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced this morning, of the Dutch adtech firm OutMoove. The two companies have always been closely linked, with Amsterdam-based OutMoove’s demand side platform integrated almost since start-up with Montreal-based Broadsign’s Reach Supply-Side …
REACH Boosts Ad Capabilities Via Integrations With Major Programmatic DOOH Platforms May 9, 2024 by Super User Digital signage and DOOH were, for many years, intermingled terms, but they kinda went off on their own tracks about 10-12 years ago. Now they’re starting to intermingle again, likely because of the big spike in interest and activity involving the in-store screens aspect of retail media networks. I’m seeing lots of stuff lately suggesting …
