Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast July 13, 2011 by Dave Haynes The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, but the headlines are that ad spend is still growing, TV is still #1 by a mile and online is hot. Depending on how you want to look at things, Digital …
iGotcha tees up golf-focused Digital OOH network July 12, 2011 by Dave Haynes Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out there – the theory being the audience skews high on household incomes and luxury tastes, so what a great way to reach them. Not a lot, if any, have thrived as …
Digital billboard energy costs dropping substantially: report July 12, 2011 by Dave HaynesWe have long heard how the costs of big LED billboards have dropped substantially over the past 10 years, and how that is driving the big uptick and switch by outdoor companies to digital from analog. Now there’s engineering evidence that the biggest operating cost – powering all those LEDs – is also dropping substantially. …
Little Book of DOOH 2 is out July 8, 2011 by Dave HaynesMy friends (and clients) at Al Barq Digital produced a clever little series called the Little Book of DOOH, micro-books that are intended to educate the nascent Middle East and North Africa marketplace on the basics about Digital Out Of Home. The second one just arrived this morning in my mailbox, focused on planning. I …
More details on the IndoorDIRECT-Taco Bell Digital OOH deal July 7, 2011 by Dave HaynesThe IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it one of the larger players in an entire sector. The release was a little light in details, so I asked the firm if they could fill in some blanks. VP Marketing …
Pattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system July 7, 2011 by Dave HaynesWhen Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying into a lot more technical insight and capability for Digital OOH than they had up to that point; 2 – They were positioning the company to win the renewal for the …
Canadian Digital OOH health network now reps 95% of country's installed base July 6, 2011 by Dave HaynesThere are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media budgets – consolidation (mergers and acquisitions) or cooperation. A group of Canadian networks have gone down the latter path, and are now at a size that offers some real heft and …
enVu grows interactive mall network by more than 50% through new REIT deal July 6, 2011 by Dave HaynesenVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping center groups – growing the installed base by roughly 53 percent. The deal with real estate investment trust General Growth Properties (GGP) got the company – a subsidiary of the software …
ADstruc newest player in online-driven Digital OOH buying and selling July 6, 2011 by Dave HaynesMedia people I have spoken with see a time, not that far off, when a substantial amount of the Digital OOH ad inventory out there will be bought and sold like commodities – the transactions having very little to do with networks and agencies taking meetings, and a lot to do with software and databases. …
DPAA tracks big jump in media planning intentions for Digital OOH July 5, 2011 by Dave Haynes Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based Advertising Association has released the results of a survey conducted with what it calls “strategic media planners” – the headline being 86.3% of the roughly 1,000 media planning asked said they planned …
