DPAA Adds Board Spots For Vendors April 16, 2012 by Dave Haynes The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with as many as four new seats at the big boy table opened up to suppliers. This would theoretically allow deep-pocketed research firms like Nielsen to get involved at a board level, …
MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point April 11, 2012 by Dave Haynes The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and planning. The panel covered the waterfront from people controlling budgets to people trying to tap into those budgets, and if there was a takeaway, it would be that there is a …
MediaPost Digital OOH Forum: Medium Has A Long Way To Go April 11, 2012 by Dave Haynes The unfortunate thing about watching the streaming video from today’s MediaPost Digital Out Of Home Forum in New York is that what the agencies are saying now is not a hell of a lot more encouraging than it would have been at the 2009 version of this event. I have been passively watching through the …
RMG Decides To Sell What Sells April 11, 2012 by Dave Haynes You can sum up the muted announcement by RMG Networks that it is unloading some of its vertical networks and focusing on executive travel in a handful of words – they’re going to sell what sells. The company sent around a quasi press release Tuesday that “announced its intentions to expand and focus on its …
CODACAN Planning Digital OOH Summit For May In Toronto April 10, 2012 by Dave Haynes The Canadian Out-Of-Home Digital Association has organized what it is calling a Summit on May 17th in Toronto to talk about the medium – with “a lively discussion featuring industry experts, brand managers and senior agency executives (who) will add colour to how this dynamic medium is shaping today’s advertising landscape.” As is appropriate for Canadians, …
Budget Buckets And DSPs Among Topics Of Digital OOH Forum This Week In NYC April 9, 2012 by Dave Haynes MediaPost is having its 4th Digital Out Of Home Media Forum on Wednesday in NYC, and the line-up looks pretty solid – though there is a healthy selection of people who seem to ALWAYS been in front of a mike at these sorts of things. I was hoping to go for once, but I will …
Social TV Is Interesting, But Is It The Answer? March 23, 2012 by Dave Haynes There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital Out Of Home space and calls for the industry to start thinking about Digital OOH being more aptly framed as Social TV. rVue and its founder Jason Kates issued a lengthy …
Guest Post: Digital Out-Of-Home No More March 22, 2012 by Jason Kates An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the quiet, almost unnoticed variety that is whispered among colleagues but no one really wants to discuss publicly. That’s not to say there haven’t been casualties. There have been plenty and more …
Canada’s Astral Adds NFC To OOH Capabilities March 14, 2012 by Dave Haynes Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture inventory in two major markets. Astral is using Vancouver-based Gauge Mobile’s capabilities to let consumers walk up with their smartphones to transit posters – static or digital – and tap a …
NEC’s VUKUNET Adds Media Sales, Addresses Software Conflict Qualms March 13, 2012 by Dave Haynes In the midst of madly running around last week at DSE I managed to grab the equally harried tag team of Pierre Richer and Ashley Flaska, President and VP Marketing of NEC Display, to get a little more filled in on what’s happening with their Digital OOH ad efforts via VUKUNET. I posted recently about …
