Cineplex Digital Media Rolling Out Digital OOH Display Network in Canada’s Ivanhoe Cambridge Malls November 7, 2016 by Super User Cineplex Digital Media has announced it won an RFP process to install, maintain and operate a digital OOH display network at 21 Ivanhoé Cambridge shopping centres across Canada. The network involves nearly 230 digital displays at Ivanhoé Cambridge mall properties across Canada. The display solution is a combination of double-sided 86-inch “Floor Media” displays, as well as displays on …
BroadSign To Drive 3,500-Screen Ad Network For French Hypermarket Group November 2, 2016 by Super User A lot of the deals that get announced in press releases by software vendors aren’t big enough to get more than a shrug from people outside those companies, so I don’t tend to bother writing them up. But there are ones, here and there, that are big enough and sufficiently different to warrant some attention. Montreal-based …
Giant Three-Sided LED Tower OK’d For LA’s Sunset Boulevard October 24, 2016 by Super User City councillors in West Hollywood in LA have chosen a winner in a design competition for a digital OOH ad structure that will be seen by motorists and pedestrians along the famed Sunset Boulevard. Called the West Hollywood Belltower, the three-sided vertical structure is anything but a digital billboard stuck on of a pylon. The …
This Digital OOH Network Has Gone From Zero to 1,300 Sites Since April October 18, 2016 by Super User I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass …
Disney Uses AR On Singapore Streetscape To Market Kids’ TV Channel October 4, 2016 by Super User This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. When people …
Australian Digital OOH Medical Network Rolls Up Competitors September 27, 2016 by Super User The Australian point-of-care digital media company Medical Channel has raised $25 million (Australian dollars) in an investment round that allowed it to acquire and take out rival firm Community Network. This comes a few months after its acquisition of another rival firm, Medical Media, in February. The four year old network reaches an audience of 6.25 million viewers per …
Face Pattern Tech Used In Fun Interactive GMC Campaign September 26, 2016 by Super User The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. A campaign for a GM vehicle used face pattern detection technology to pick up the gender, facial expression, age and composition of the passing audience and then serve branded content …
Projects: Virtual Coloring Books On Streets Of Sydney And Melbourne September 26, 2016 by Super User If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. The media firm JCDecaux, Ansible, UM, Saatchi & Saatchi NZ and …
Projects: Giant Digital “StoryWall” Fills Suburban LA Cinema September 26, 2016 by Super User Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific …
The Near-Future Of Digital Billboards And Posters Is Programmatic September 21, 2016 by Emily Carroll Guest Post: Brett Farley, NanoLumens Out Of Home (OOH) advertising has exploded with the implementation of digital technology, with nearly 62% of all OOH advertising now done using digitally-enabled displays. In 2010, digital content delivery made up just 9% of total OOH revenue. Companies are now switching out older static networks with digital media because the content can be …
