Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration November 28, 2025 by John Berkovich Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement. The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
Clear Channel Extends MWAA Partnership, Plans Major Digital Upgrades at DC Airports November 21, 2025 by John Berkovich Clear Channel Outdoor has renewed its partnership with the Metropolitan Washington Airports Authority, securing a new 10-year deal to continue managing advertising at Washington Reagan National and Washington Dulles International as both airports accelerate their digital transformation. The contract, which begins March 1, 2026 and includes a five-year renewal option, follows a competitive process and …
