Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign July 19, 2017 by Dave Haynes This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. The idea is to tell …
Projects: Big Data Visualizations Tie Pro Golf Tournament To Charity Effort May 12, 2017 by Dave Haynes The data visualization company Framestore Labs is running a real-time data viz set for investment banker Morgan Stanley this week, built around the big Players Championship golf tournament it is sponsoring (on now, through Sunday). Morgan Stanley has an Eagles for Impact Challenge going that will see it donate $5,000 for every eagle made at the event, …
Uber Open Sources Its Data Visualization Framework April 7, 2017 by Dave Haynes Via TechCrunch If your company is looking into data visualization, and has developers eager to have a run at it, here’s a pretty sophisticated open source development framework that Uber – yeah, that Uber – has made available. The data visualization framework used internally by the ride-share company to do things like visualize customer experiences was made …
Projects: Swedish Payments Company Visualizes Business In Real Time April 6, 2017 by Dave Haynes I’m not seeing as much data visualization as I might have expected by now on large video walls – given how great dataviz creative can solve the dual problems of keeping content fresh while also controlling content budgets. But here’s a great example of dataviz in action in the lobby of Stockholm-based online payment company …
Sprinklr Debuts Social Media-Driven Digital Signage Display Platform March 19, 2017 by Dave Haynes Data visualization is such an obviously great application for digital signage that it’s struck me as weird that no company has really picked the opportunity up and run with it. But a very large company I’d never heard of has announced Sprinklr Display – a new product in its suite that is effectively a …
ScreenFeed Makes FIDS Displays A Subscription App October 17, 2016 by Dave Haynes Flight arrivals and departures displays were in the early days of digital signage something akin to a killer app – something that needed no ROI exercise to demonstrate the value, but something that also required specialty software and software/data integration expertise. Companies like Omnivex and PresentationPoint did a lot of trade in FIDS solutions for airports …
Show Me The Way To Go Home, On The Jukebox September 15, 2016 by Dave Haynes If you were at a bar, and decided it was time to pull the eject lever and head home, would you whip out your smartphone to see the subway or Uber availability situation, or consult a jukebox screen? The hope, and I guess expectation, is that patrons in bars across 14 US markets will keep …
Experiential Design and Data Visualization: The Business Shift To Big Data August 24, 2016 by Rebecca Downden Guest Post: Hoa Tong, Array Interactive If you’ve been keeping current with the latest business industry practices the last decade, you’ve probably seen that many significant company decisions today affecting time, money, and outcome are no longer made based solely on executive counsel, trends, or even past experiences. They’re now made based on pure data …
Digital Convergence, Interactivity And Personalization Key To Digital Signage’s Future July 8, 2016 by Richard Murton Guest Post: Cornelia Henkel, Advanced Digital Solutions The ongoing digital convergence of digital signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. Digital signage will evolve to digital engagement, enabled by an increased interactivity between …
Upcoming Webinars On Content, Data-Driven Signage June 13, 2016 by Dave Haynes I’m involved in a couple of upcoming webinars in the next couple of weeks. On Wednesday at 2 pm, the Digital Signage Federation has a panel discussion/bun fight on “the age old questions around content for digital signage.” Questions our panelists will discuss include: My software let’s me make unlimited zones, how many should I …
