Korean Tire-maker Adds Mind-Blowing LED Video Wall In HQ Lobby October 1, 2019 by Super User The content for the video wall in the Seoul R&D offices of Nexen, a Korean tire company, is freaking amazing. The lobby of the building has a 30 meter (98.5 feet) wide by 7 meter (23 feet) tall fine pitch LED media wall running a diverse range of custom creative developed by the agency d’strict. …
Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart September 28, 2019 by Super User Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than …
London’s Transport System Redesigns Status Screens To Improve Viewing Experience September 20, 2019 by Super User I can’t find the official word from Transport for London but have now seen a couple of separate references to that city’s mass transport system testing what I would say are improved status update screens on the Underground system. The information layout and presentation on 400 or so Electronic Service Update Boards (ESUBs) across the …
Using Digital Signage For Greener Communications September 19, 2019 by sixteenninewpadmin Guest Post: Derek DeWitt, Visix Eco marketing, sustainable marketing, green marketing – whatever you call it, “being green” is something very much on people’s minds today, especially millennials and Gen Zers. As such, it’s an important consideration for any communications strategy, regardless of whether its internal or public facing. This method of marketing means focusing …
Research: Menu Board Testing Shows Differences Images And Motion Make On Sales September 16, 2019 by Super User Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail Lab” for digital initiatives. The owner of Citizen Supply, located inside Atlanta’s Ponce City Market, built a bar and lounge inside his store in early 2019 and called it Likewise, …
Clever Packaging And Age-Old Illusion Delivers Video Message In Wine Bottle September 16, 2019 by Super User This is not really a digital signage application, but certainly it could be done as such for visual merchandising. The now-retired founder of Chinese e-commerce giant Alibaba Group sent a gift around to staffers to mark the company’s 20th anniversary. The gift was a bottle of wine, but it came with a lot of packaging …
Marshall Thompson On Signet’s Laser Focus On Workplace Communications And Experience Centers September 11, 2019 by Super User Workplace communications have developed into a very active, very big vertical for a lot of companies across the digital signage ecosystem – but most of their activity has involved screens positioned around the white collar and, increasingly, blue collar workspaces. For most companies, workplaces is A vertical. For Signet, it is THE vertical, and the …
Clever AR-To-Digital Signage Mash-Up Lets Fans Pose With NFL Pros September 10, 2019 by Super User I was asked recently, for a podcast, where I thought augmented reality fit with digital signage, and I suggested it might often be a better fit to see AR through a big screen, rather than the little ones in our hands, stuck in front of our faces. Here’s a fantastic example of that, introduced at …
It’s Showing Its Age, But This Taiwan Bank’s Lobby Has One Of The Best Digital Signage Installs On The Planet August 27, 2019 by Super User It’s showing its age a bit, but an experiential media installation in Taipei is easily one of the best digital signage projects I’ve seen … anywhere. IAdea’s John Wang ran me over from his office in a tech-heavy office park to a big office tower complex that is home to the financial services firm China …
I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works August 25, 2019 by Super User JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive. There is also one of those units you look into …
