Feeble Email Open Rates Make The Case For Workplace Digital Signage November 9, 2019 by Super User One of the reasons digital signage is getting a lot of traction as a tool for workplace communications is its ability to reach hard-to-reach employees with important messaging, and a big factor is the feeble effectiveness of emails. New research is confirming what was well known – that e-mail open and click-through rates were low …
Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays November 8, 2019 by Super User This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball …
390 Little Mirrored Bricks Create Kinetic Display In NYC HQ Building Lobby November 8, 2019 by Super User This isn’t really digital signage, but the tech comes from a small Brooklyn creative hardware shop that works around the edges of the industry, using a modern take on flip disc displays. Pulse is a two-story tall just fired up at the brand new global headquarters for Equinox in Hudson Yards in New York. Equinox …
Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic November 7, 2019 by Super User This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is directly influenced by things like car traffic on the nearby street and data from cell phones of people gathered around the screen, such as the general intensity of mobile internet usage, …
Trey Courtney Details How Mood Media Delivers Sensory Experiences In Retail November 6, 2019 by Super User There’s a decent chance that when you walk into a retailer in a developed country, and you hear music or some sort of in-store audio playing, that’s Mood Media. The company is in more than half a million subscriber locations in a 100-plus countries delivering in-store media solutions. While that started with music, it was …
A Quick Look At New Digital Signage In Downtown San Francisco October 29, 2019 by Super User I was in San Francisco a couple of weeks ago to see all the Samsung/PrismView LED and smart displays at the new Chase Center, but I also had a couple of free hours to have a quick look around. I’ve seen the LED displays in the lobbies of the cluster of Salesforce office towers downtown, …
1,312 Dining Positions Projection-Mapped For Amway Celebration Dinner October 29, 2019 by Super User Hat Tip AV Magazine The multi-level marketing company Amway celebrated 60 years in business with a massive dinner for 1,300 in Las Vegas, using projection-mapping at each diner’s seating position. The private dinner at the Mandalay Bay was pulled together by event agency Wilson Dow, which contracted the projection mapping company Skullmapping, which has a background doing this …
Houston Office Block Enlivens Lobby With 32′ by 18′ LED Wall October 28, 2019 by Super User Here’s another example of what I assume will continue to be a trend in the commercial property business to enliven the lobbies of their big buildings with large format LED displays. In this case, it is 1100 Louisiana, an office block owned by the international real estate firm Hines. Ground-floor renovations to the building included …
The Evolution Of Human-Computer Interaction And Digital Signage October 25, 2019 by sixteenninewpadmin Guest Post: Derek DeWitt, Visix If you want to use a computer or other digital device, you have to interact with it in some way. There’s a whole discipline devoted to this, called Human-Computer Interaction, or HCI (though sometimes it’s called CHI, putting the computer first). HCI is really the place where communication between person …
Nutrislice Bridges Menuboard Solutions With Foodservices Tech Provider CBORD October 22, 2019 by Super User Foodservice-focused digital signage service provider Nutrislice has done an interesting deal with a tech solutions provider to integrate with a company that does loyalty cards and online/mobile ordering for the same vertical. Denver-based Nutrislice is tying in its system with CBORD’s GET Campus Card and Foodservice Suite, which will by Q1 2020 allow students to pre-order …
