Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum February 10, 2026 by John Berkovich Ocean Outdoor has partnered with Creator by Infinitum, part of Infinitum Group, to launch an integrated advertising product that combines premium digital out-of-home (DooH) inventory with creator-led social campaigns. Called Ocean Creator, the offering pairs high-profile DooH locations with selected content creators to produce social-first campaigns designed to extend reach beyond the screen. Brands buy …
Outfront Extends Formula E’s Miami E-Prix Reach With City-Wide Digital Signage Push February 5, 2026 by John Berkovich Outfront Media has been named the Official Out-of-Home Advertising Partner of the 2026 ABB FIA Formula E World Championship Miami E-Prix, activating a city-wide digital signage campaign designed to extend race visibility beyond the circuit. The one-year partnership included large-format digital billboards and transit displays across South Florida, with placements concentrated in and around Hard …
Intuit’s TurboTax Soho Flagship Centers Experience Around 30-Foot Curved LED Wall February 4, 2026 by John Berkovich With the April tax filing deadline looming large on the minds of many, Intuit has opened a new TurboTax flagship store in New York City’s Soho neighborhood, featuring a large-format curved LED display as the centerpiece of a reimagined in-person tax-filing experience. The store blends Intuit’s AI-driven consumer platform with local human expertise, with the …
Advertima, Adtrac and PADS4 form strategic partnership February 4, 2026 by John Berkovich Advertima, Adtrac and PADS4 have formed a strategic partnership to bring online-style performance advertising capabilities to in-store retail media environments. The collaboration enables PADS4-powered screen networks to support audience-based, impression-driven ad delivery, allowing retailers, venue operators and media owners to activate in-store media using the same performance logic that drives digital channels. The approach positions …
ISE 2026: From Transit to Experience February 3, 2026 by Florian Rotberg Long time ISE visitors will be familiar with the long tunnel over the bridge that connects the remote hall 8 of Fira Gran Via to the rest of the showfloor. This year, ISE entrusted Barcelona-based creative studio Instronic with turning the walkway into an immersive experience. BREATHE is an immersive spatial installation developed by Instronic …
One of ISE’s Most Creative Booths: Lang AG Makes Curved MiniLED the Centerpiece February 2, 2026 by Antonia Hamberger Apart from LG, Samsung, Panasonic, and Epson – one of the flashiest and most creative booths at ISE has been that of German ProAV rental company Lang AG. The company handpicks and sources LED from different manufacturers and often refines and brands the solutions under different names. At the booth, you can often see the …
LED Video Brings Texas Independence Story to Life at Washington on the Brazos Museum January 30, 2026 by John Berkovich The state of Texas, USA, is proud of its frontier and independent spirit, and that attitude is on display at the newly renovated museum and visitor center at Washington on the Brazos, 75 miles northwest of Houston, which is using large-format LED video displays to immerse visitors in the story of the state’s fight for …
Japanese Mobile Carrier Automates Pre-Approval of DooH Advertising January 30, 2026 by John Berkovich NTT Docomo, Japanese largest mobile phone operator, has introduced a new large language model (LLM)-based system to streamline the pre-publication review of Digital-out-of-Home (DooH) advertisers, automating compliance checks, background research and risk assessment as networks scale and programmatic volumes continue to rise. Developed in collaboration with Japanese DooH provider Live Board, the solution combines LLM-based …
Puma’s Los Angeles Studio Showcases Videri Displays in Immersive Product and Brand Experience January 29, 2026 by John Berkovich Puma’s new LA-based Puma Studio, which officially opened in April, is drawing fresh attention following a Women’s Wear Daily feature highlighting how the brand is using large-format digital displays to support product development, storytelling, and campaign creation for the U.S. market. The space, located in the heart of Los Angeles, serves as Puma’s West Coast …
Futuresource’s ISE Preview: AI and Cybersecurity Move Center Stage as AV, IT and Broadcast Converge January 28, 2026 by John Berkovich As ISE 2026 approaches, new analysis from Futuresource Consulting highlights how the ProAV industry is being reshaped by the accelerating convergence of AV, IT, and broadcast, with artificial intelligence and cybersecurity moving to the center of technology strategy and investment. The firm points to IP networking as the foundation of this shift, noting that most …
