UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots August 10, 2021 by Super User The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major UK out of home media company has developed a whole service around it. Ocean Outdoor has started marketing a new service called DeepScreen, with a set of templates that can speed …
The Digital Storefront At An NYC Zara Is Getting A LOT Of Online Buzz, But You Should Know It’s Not Real August 9, 2021 by Super User This video keeps making the rounds lately on Linkedin and no matter how many technical people jump in with comments explaining how it is just CGI and not really happening at a NYC Zara store, many more people keep gushing on about how amazing it is. Here it is on Youtube, as well: One Linkedin …
Tokyo Olympics Used Projection Mapping In Novel Ways, But The Most Stunning Visual Wasn’t Quite Real August 9, 2021 by Super User If you watched any of the Olympics in Tokyo on broadcast TV or online you would have seen some stunning visual effects. The one that hit me was the projection mapping introductions for the highest profile track events – the 100 metre sprints for women and men. The stadium was darkened and the full length …
New Charlotte, NC Office Block Puts Real-Time Data Visuals On Lenticular-Like LED Strips In Lobby July 27, 2021 by Super User A new-build office block in the finance-heavy central business district of Charlotte, NC opened this year with a very different take on using LED to create a lobby experience. The Ally Charlotte Center uses has a series of animated data visualizations that translate demographic, cultural, environmental, and geographic data into digital art, and does so …
Netflix Mashes Up Reactive Street-Level LED Billboard To Scare The Crap Out Of Milanese July 27, 2021 by Super User Hat Tip to Damian Rezner at Warsaw’s Screen Network for referencing this on Linkedin. This is a pop-up marketing display in Milan for a horror series on Netflix – using a blend of an LED display, sensors and live actors to scare the crap out of people walking past. Set up as a plaza level …
The Olympics Are Finally Live. Here’s Where You Can Grab Content For Digital Signage Screens July 23, 2021 by Super User The opening ceremonies for the Tokyo Olympics are on at the moment, and for the next couple of weeks there will be endless information being generated from the event about results and achievements. At least a couple of companies in the digital signage and digital OOH industries have developed specialized content for the big event …
Take A Deep Look At The Incredible Visual Experiences In Dallas’s AT&T Discovery District July 22, 2021 by Super User Several industry contacts have been telling me, going back months, about a very cool project in Dallas that they were part of … but didn’t have permission to officially promote. That’s changed, and the formal word is out about a new-ish downtown Dallas destination venue that’s been dubbed the AT&T Discovery District. The four-block development …
Big Anamorphic Wave In Times Square To Be Succeeded By Virtual Waterfall On Another Giant LED Board July 20, 2021 by Super User I have confirmed that the big anamorphic wave illusion running on a giant LED in Times Square is indeed the work of the Seoul creative shop d’strict, but also that it is a tweaked version of the one first done in Korea. I’ve also learned, from d’strict, that another interesting creative work involving water visuals …
NJ Realty Corp. Uses Projection Mapping To Create Experience In HQ Lobby July 19, 2021 by Super User There’s been lots of activity in pro AV circles, using large format LED to deliver an experience for tenants and visitors in commercial building lobbies. But in the right conditions, projection is an effective (and probably cost effective) alternative. This is the lobby of Mack-Cali Realty Corporation in Jersey City, NJ, as tricked out by …
Giant Anamorphic Wave First Seen In Seoul Washes Into NYC’s Times Square July 19, 2021 by Super User The anamorphic illusions that have been popping more and more on LED boards in Asian megacities are now showing up in arguably the world capital of big displays – New York’s Times Square. This is a wave-based illusion – dubbed The WHALE – that’s running on the board I call the LED Board That Ate …
