Projection-Mapping Drives Storytelling Inside Cavernous Niagara Falls Power Plant September 14, 2021 by Super User Anyone who has been to see Niagara Falls will know how powerful the Niagara River is as its waters spill over the escarpment and run out to Lake Ontario, but a percentage of that water is diverted above the falls into pipes that lead to giant turbines in downstream power generating stations. That’s been done …
Now There’s Buzz About Another CGI’d Store Facade … But This One COULD Be Done September 9, 2021 by Super User Oh geez … there’s another digital concept of a New York City retail store floating around social circles and being touted as real, when it’s just CGI. There’s been a huge amount of activity for a Zara store in SoHo that seemingly had an insane abstract digital store entry, prompting people to talk about it …
London’s 3rockAR Launches Pop-Up, AR-Driven “Magic Mirror” Network For UK Malls, Other Venues September 7, 2021 by Super User A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The company says it has access to more than 80 sites in the UK – presumably malls and mass transit hubs – to put up a large-format screen and camera system that …
Moment Factory Pulling Together Much-Needed Visual Experiences For Newark’s Int’l Airport September 7, 2021 by Super User Tech vendors who have relationships with the Montreal creative technology shop Moment Factory should know the firm is pulling together a new project that involves new visual experiences at the airport in Newark, New Jersey – one of the big three airports serving New York City. The newspaper Le Journal de Montreal reports: Moment Factory …
Quite Possibly The Best LED Lobby Install Done To Date September 7, 2021 by Super User More and more property owners or anchor tenants for office towers are using vast LED video walls to make a statement in their lobbies, but this is an interesting twist on that approach – dealing with a wide but relatively shallow lobby depth by extending the LED displays across the ceiling. This is in Madrid …
One World Trade Center Adds Giant LED Welcome Wall, 140-Screen Video Mosaic September 2, 2021 by Super User This is a new exhibit that welcomes visitors to the observatory attraction at the top of One World Trade Center in lower Manhattan, on the site of the twin towers brought down almost 20 years ago on 9/11. Developed and delivered by Montreal creative and tech shop Float4, there is a set of video displays …
NYC Artist Brings Above-Ground View Into MTA Subway Cars In Guerilla Projection Mapping Effort August 26, 2021 by Super User Via DesignBoom, Hat Tip David Title Suppose you could sit in a subway car, look up at the ceiling, and view the passing scenes at street level. That’s the core idea behind a very clever art project done on a subway car’s ceiling on the New York system, using projection mapping to blast motion images …
Swiss Timepiece Firm Uses Super-Nice Mosaic LCD Video Wall In NYC Store To Drive Its Brand August 25, 2021 by Super User This is a great example of how LCD can still do a fabulous job as a signature video wall – a mosaic with sync’d content in a New York store of the Swiss luxury timepiece firm Bucherer. Eric Buterbaugh of New York-based content Show+Tell posted the video (below) on Linkedin, but he is a master …
Here’s A Big Virtual Waterfall On A Video Wall In A K-12 School. Yeah, A School. August 18, 2021 by Super User This is an LED project and custom creative that’s a little mind-blowing for a couple of reasons. It’s a BIG fine pitch LED video wall in the new common area of a Christian K-12 school in Atlanta – albeit a private school that charges more than $25K a year in tuition and has four full-time …
Consumers Jumpy When Business Entries Have No COVID Guidelines Signage: Research August 12, 2021 by Super User The Greek/American digital signage CMS software firm Yodeck took the interesting step of commissioning research to learn what consumers think about signs being used for COVID-19 safety messaging, with the big insight being how nervous people got when there was no messaging. The survey, involving some 400 Americans back in Q2, suggested 63% of consumers …
