Content: Screenfeed Hits The Road With National Geographic “Destinations” Clips September 13, 2012 by Super User I will get squarely behind any content for digital screens that isn’t an utter commodity (like news, score and weather), so I was happy to get a note from Jeremy Gavin and his Screenfeed crew in the Twin Cities, announcing a new service focused on the renowned nature and global culture visuals of National Geographic. The …
Insteo Launches Free US Election Social Gadgets September 11, 2012 by Super User The folks at Insteo, down in Long Beach, CA, have put together a nice promotion that provides US network operators with a great free tool to use on screens in the last days of the US presidential election this fall, while also showcasing Insteo’s social content capabilities. The company has developed three gadget/widgets/thingdoodles that pull …
Times Square Interactive Promo Bridges Digital And Social (For A Change) August 30, 2012 by Super User How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not too shabby, particularly given that a lot of Digital OOH operators are pretty spanking happy if people even notice their screens, never mind engage. LocaModa CEO and Founder Stephen Randall has …
The Basics: Using Sticky Content To Drive Viewership August 30, 2012 by Super User The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas at airports in Sydney, Melbourne, Brisbane and Perth. What they have done right here is parked the advertising window in a very busy area and right between the arrivals and departures …
Building The List: Who Does Digital Signage Creative? August 29, 2012 by Super User I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. There are very, very few companies whose primary business is producing creative for digitally-networked screens. So I thought I would build up the list, and share it around here. There are …
Locamoda Tweet Visuals At RNC Convention August 29, 2012 by Super User Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research firm McLaughlin & Associates.
Gas Retailer Rolling Out Interactive Displays At Pumps August 24, 2012 by Super User Saint John, New Brunswick-based Irving Oil – a big player in gas retail in Maritime Canada and upper US Northeast – has introduced a new service that tries a different spin on the media on gas pumps thing. IRVision, as it is called, is interactive. I don’t have much enthusiasm for the content plan, but …
Research: Humor, Character Development Matter Most In TV Ads August 22, 2012 by Super User Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content – save perhaps humor – but this new research from Nielsen is still valuable if you are in the business of creating content for this medium. A recent analysis by research …
DSA Taking Entries For Content Awards; Big & Small Budget Work Judged Separately August 22, 2012 by Super User The Digital Screenmedia Association has started accepting entries for its DSA Crown Awards, “recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and/or mobile technology.” New this time around, which I like, is parsing the entries by two categories, by budget – less or greater than $10K. …
Pro Hockey’s NY Rangers Turn On Digital Signage Network August 13, 2012 by Super User Many years of doing this has exposed me to digital signage being used in endless ways, but I have never seen it applied as a tool to herd pro athletes. Pro hockey’s New York Rangers are using digital screens at its Madison Square Garden Training Center in Tarrytown, NY to communicate with the players. The Rangers, …
