Project Profile: DSA Crowns Monterey Bay’s 150 Feet Of Awesome November 12, 2012 by Super User Gold in the recent DSA Crown awards for content to the Monterey Bay Aquarium and mediaco Inwindow Outdoor, in the Category – Point of Transit ($10,000 or more). The “150 Feet of Awesome” campaign used interactive screens to encourage people to “Share the Experience, and Share the Love” of the west coast marine center (been …
Project Profile: DSA Crown-winning BBVA Roll-out November 12, 2012 by Super User Here’s another look at the BBVA bank job in Spain that won the DSA Crown Award: Category – Point of Wait ($10,000 or more) Gold: BBVA Flagship, submitted by John Ryan As I wrote earlier this year: The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has …
Project Profile: DSA Crown-winning Mercedes “Visualizer” November 12, 2012 by Super User Here’s the DSA Crown award winner from last week in: Category – Point of Sale (content budget less than $10,000) Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and …
Awards: Two West Takes The DSA Creative Crowns November 9, 2012 by Super User The Digital Screenmedia Association found some electricity in New York and had its DSA Crown Awards the other night, following the first day of the just-wrapped Customer Engagement Technology World. There were awards in several categories and the big winner was the Kansas City-based firm Two West, which does a pile of work for Sprint …
Project Profile: East Side Mario’s Menu Boards November 6, 2012 by Super User Aaron Campus of Blink Multimedia – a digital signage-focused creative shop in the Toronto area – sent along pix of work he did for a fast food extension of the restaurant chain East Side Marios. Campus has been doing stuff in this space forever, including some big boards in Times Square, so he understands the …
Flypaper’s New Marketplace Doesn’t Stick November 6, 2012 by Super User For a couple of years now various vendors have been quietly telling me of their plans to develop a content marketplace that would enable their own clients, and people using other services or platforms, to have a central clearing house for content. It is something that’s absolutely needed and would be effective in putting network …
Project Profile: Four-zone Content In New Thai Fast Casual Cafe November 5, 2012 by Super User Dee Daa Restaurant Digital Signage Network from ARSENAL MEDIA_DEMO ZONE on Vimeo. Back in late spring I was contacted by an entrepreneur who was in the final stretch of opening a fast casual Thai restaurant – Dee Daa – in midtown Manhattan and needed some help sorting out what to do in terms of the …
Locbit Adds Local Messaging Donations To DOOHgood Effort November 5, 2012 by Super User San Diego-based Locbit has added to the DOOHgood relief effort for Sandy by steering all revenues from messaging related to the storm to charity efforts. All proceeds from text ads posted on the Digital OOH network that have the hash tag #Sandy will directed to the Red Cross and Habitat for Humanity, and a San Diego …
DOOHgood Update: Red Cross Video Ready For Download November 2, 2012 by Super User http://www.doohgood.com/videos-usa This video is free to use to help drive Sandy relief effort funding. It is a :30 second spot, which is kinda long, but what we could get from the Red Cross. We are STILL looking for a :15-second spot. Any volunteers?
DOOHgood Update: Screach Adds Instagram App For #Sandy November 1, 2012 by Super User David Weinfeld, back in the dark days of life as a Preset member, had the original idea (I think) around using Digital OOH networks to get the word out about disaster relief. He’s gone on to much better things – and much younger colleagues – working as the Chief Strategy Officer for Screach. But he …
