Pioneer Developing Transparent Tech To Make Digital Signage Work On Shop Windows October 9, 2013 by Super User Japanese electronics firm Pioneer is working on technology – presumably a film overlay – that it suggests dramatically improves the quality of projections in shopfront windows. Pioneer tells Diginfo the brightness and transmittance levels are higher than when using a transparent LCD panels (brightness would not be hard, from what I have seen). The company sees …
Guest Post: Why Should I Care About HTML5? September 20, 2013 by Jeremy Ozen HTML5 has been slowly changing the internet over the last several years. Like kudzu overtaking the abandoned landscapes of Flash, HTML5 is offering new and creative ways to drive content on the web. It’s no secret that Steve Jobs looked to put Flash six feet under when he blocked all Flash content from complying with …
Vine Changes Advertising As We Know It??? Bullsh*t! September 11, 2013 by Super User I just finished reading a post on American Express’s Open Forum (which is about … I’m not sure) that posed with a straight face the question: Could Dunkin’ Donuts’ Vine Ad Change Advertising As We Know It? The answer is No. The micro-spot using Twitter’s Vine service ran on ESPN’s Monday Night Football the other …
When It Comes To Travel Rest, Nothing Tops 3D Headbanging September 11, 2013 by Super User The whole auto-stereoscopic, glasses-free 3D thing is curious, but it just got weirder with news that now you can pull off a US highway for a much-needed comfort break and rest, and take in some ferocious head-banging. The Travel Plaza TV network – which does its content in glass-free 3D – ran a trailer starting …
Video: The Impending Android Invasion September 4, 2013 by Super User While BroadSign is unabashedly promoting the features, benefits and comparative benefits of its Android digital signage offer versus the dozens of other ones that have popped up in the last two years, it’s also a really good primer for understanding how the Google mobile operating system applies to this sector. The preferred choice for many …
Survey: What Content Matters August 26, 2013 by Super User My friends at the Belgian content startup Seenspire do automated content feeds for networks (as well as custom content), and are working with a university in their country to do some market research. They have collaborated on a short survey that pokes at end-users about what content matters to them, how they use it …
There’s No Content Fairy In Digital Signage August 9, 2013 by Super User Every so often, I have to look across a table at clients and drop the devastating news on them that there really is no content fairy. The many minutes of original creative and content programming they envision for the shiny new digital signage network they’re planning to light up will not just magically load in …
Full Digital Signage Advice Video Series Now Up August 8, 2013 by Super User It took me a while but all the Good Advice video pieces shot at the Preset Mixer last March (or was it Feb???) are now up on the Preset Group website. There are 12 videos from video folks, all addressing the simple premise of providing good advice to people new to this industry. Pat and …
Good Advice Series – DMG, LocaModa Added July 18, 2013 by Super User There are now 10 or so videos up on The Preset Group Good Advice series, the latest some great comments from Tom Percich of DMG and Stephen Randall, or LocaModa. The archive is here: http://presetgroup.com/category/mixer-videos/ I still have 3-4 more to add in the next few days.
Good Advice Series Now Up To Seven; More To Come July 10, 2013 by Super User There are now seven Good Advice video vignettes up live on the Preset Group website – the latest ones Neil van Wouw from Japan’s Vanten K.K., Jim Nista from Insteo, Jim Vair from Capital Networks and Pierre Richer from NEC Display. Here’s Neil … Niel van Wouw, Vanten KK, @ 2013 Preset Mixer from studio10productions …
