Sixteen:Nine Podcasts: Kurt Dupont, PresentationPoint October 12, 2016 by Super User We’re talking PowerPoint this week, the presentation software that has usually been regarded with abject horror by people who’ve been around the digital signage industry for years. While using PowerPoint templates to generate slides for signage systems is the fast lane to mediocrity, that’s not what Belgium’s PresentationPoint does with its software. For the last couple …
UK Access Control Firm Adds Construction Site Digital Signage Offer October 11, 2016 by Super User In a hyper-competitive market like digital signage software, it’s important for most companies to choose a vertical market and go after it with focused products. Here’s an example of a company that isn’t really in the signage software business, but has nonetheless developed a software product that is laser-focused on a vertical industry – in …
Projects: Toronto’s Casa Loma Projection-Mapped For Halloween Attraction October 10, 2016 by Super User The Toronto landmark Case Loma, a Gothic Revival-style house that looks like it could be used for a Canadian version of Downton Abbey, has been transformed this month as a projection mapping surface for a Halloween attraction. It is part of Legends of Horror, an immersive theatrical experience that will take guests more than 1.5 kms …
Disney Uses AR On Singapore Streetscape To Market Kids’ TV Channel October 4, 2016 by Super User This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. When people …
Everything Not To Do In Digital Signage Design, In One Gloriously Bad Pic September 29, 2016 by Super User I’ve seen worse. But this is pretty bad. If you are reading this and don’t see the problems … Too many zones Fonts are too small to read Busy background White text on white background Duelling visuals Just because the software allows you to do all these things in a layout, doesn’t mean it’s therefore …
Projects: Virtual Coloring Books On Streets Of Sydney And Melbourne September 26, 2016 by Super User If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. The media firm JCDecaux, Ansible, UM, Saatchi & Saatchi NZ and …
Projects: Amazing Motion-Sensing LED Lobby In DC September 24, 2016 by Super User One of the speakers at the Four Winds’ conference in Denver Friday morning was referencing content strategy and design, and showed work done at the Terrell Place building in Washington, DC. Kind of amazing work. The building, actually six conjoined buildings, got a lobby refresh that turned the street-facing walls and elevator lobby into a …
Projects: Wells Fargo’s Ambient LED Columns In Denver September 24, 2016 by Super User I had a chance to nip into the Wells Fargo bank tower in downtown Denver this afternoon before heading to the airport for the (seriously, repeatedly delayed … yippee) flight back to my socialist paradise. If you recall, this is the big set of LED strips – done a bit like picket fence boards – that …
3+ Options For Using WordPress As A Digital Signage Platform September 19, 2016 by Super User If you run a website or blog, there’s a pretty good chance you have some exposure to WordPress, the open source online publishing platform used by 60 million-plus of companies, organizations and individuals. This site runs on WordPress, for example. It’s a powerful tool with a vast developer community that feeds into it, developing templates …
Stars Are In Toronto For TIFF, While Commuters Take Subway And Watch Tuff September 8, 2016 by Super User For the 10th year running, digital signage screens in Toronto’s subway system are being used as the medium for a film festival that pretty much coincides with the glitzy, celebrity-riddled Toronto International Film Festival. The Toronto Urban Film Festival (or TUFF) is running 72 films from 36 countries on screens owned and operated on commuter …
