OAAA Announces Annual Awards For Top OOH/DOOH Media Work May 8, 2025 by Super User The Out of Home Advertising Association of America (OAAA) has been handing out awards for excellence in billboards, posters and other formats LONG before digital came along, and this week at its annual conference the trade association revealed the winners of the 83rd Annual OBIE Awards. The Platinum OBIE Award, the top honor, went to Coca-Cola …
Dynamic Content Without Coding: Digichief Launches Mercury Platform May 1, 2025 by Super User Lexington, KY-based Digichief has broadened its digital signage content solutions portfolio with what it calls the Digichief Mercury Content Platform, an in-house tool that uses flexible browser technologies like HTML5 to allow solutions providers and end-users to highly customize their automated on-screen content. This intuitive platform, says Digichief, allows users to choose from a library …
Tik Tok Video: Small Town Businesses Use Road Signs To Playfully Taunt Each Other April 11, 2025 by Super User Some Friday fun to take your mind off all the nuttiness for a minute or two … This is a bit dated but great – a playful sign war in a small Missouri town that had various businesses needling each other or just adding some color. The first signs were analog but operators with outdoor …
BenQ Beefs Up Its Push On Digital Signage Displays That Are Validated For Pantone Color April 4, 2025 by Super User Taiwanese display manufacturer BenQ took the interesting step all the way back to 2019 of starting to market a display that was Pantone Validated – meaning it met a standard familiar to the creative and brand communities for color accuracy across print and digital. More than five years on, the company is continuing to make …
The Uncomfortable Truth About Interactive Digital Wayfinders March 31, 2025 by Jordan Feil Guest Post: Jordan Feil, Digital Signage Consultant After 17 years in the digital signage software industry, I’ve picked up a funny habit: I can’t walk through a mall, airport, or office building without checking out every screen I see. I notice how good the content looks, where they put it, if it works well, and …
Soaring Stratosphere Tower In Vegas Becomes 1,100-Foot Temporary Billboard March 26, 2025 by Super User The Sphere consumes almost all the marketing buzz oxygen when it comes to doing monumental-scale media in Las Vegas, but a projection-mapping job during last fall’s F1 race week shows there are other giant canvases available. The soaring concrete tower of the Stratosphere resort, just past the north end of the Strip, was laser-mapped and …
Video: Barcelona Hospital Uses Data Visualization On Video Wall To Show Real-Time Pulse Of Facility Operations March 24, 2025 by Super User Data visualization on big video walls can sometimes be a bit of a miss because the only people who are really going to understand the shape-shifting and swirling visuals are the people who designed the experience and the people who commissioned it, but here’s a case where context makes it work. It’s a video wall …
With NFT Digital Art Buzz Now Just A Faint Hum, LG Shutting Down Its Display-Focused Art Lab March 24, 2025 by Super User Cast your mind all the way back to 2022, and try to recall whether you thought the money and company resources being put in digital art packaged up as crypto-sold NFTs hit you as super-cool and the future, or perhaps more baffling than anything, or clearly stupid. I was very firmly in the “I don’t …
Singapore Getting Its First Dedicated Immersive, Projection-Mapped Art Space Late This Year March 20, 2025 by Super User Singapore will, a little surprisingly, finally have a full-time immersive arts venue by the end of this year – with word of the planned launch of IMBA Theatre in an area called Gardens by the Bay. It’s a little surprising because of the sophistication of that city-state and an airport that has invested in a …
Consulting Firm 1,100+ Sq. Ft. Of Fine Pitch LED In Its New AZ Training Center March 12, 2025 by Super User It is increasingly common to see keynotes, panels and business presentations on stages that use big digital visuals as the backdrop, but the business consulting company Cardone Ventures has taken what’s usually an event-specific set-up and made it permanent at its new training center in Scottsdale, AZ. The company wanted a tech solution for live …
