The Total Guide To Data Mapping for Digital Signage February 26, 2019 by sixteenninewpadmin Guest Post: Ellyce Kelly, Visix Data drives everything – employee performance, business decisions, marketing strategies and more. It’s likely that you’re already collecting, collating and sharing lots of metrics, so why not put them on your digital signs? It provides transparency and can help to both educate and motivate employees, customers and visitors. Data mapping …
How HTML5 Can Up Your Digital Out-Of-Home Game February 22, 2019 by sixteenninewpadmin Guest Post: Samantha Brault, BroadSign In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? By creating an exciting, eye-catching and contextual digital …
How To Maximize Dwell Time For Digital Signage February 18, 2019 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix Websites are ranked by search engines on a number of factors, one of which is dwell time. This is the amount of time a person spends looking at a webpage or site before going back to the Search Engine Result Page (SERP). Understanding dwell time can be useful for crafting compelling …
Lava Flows, Fluid Mechanics And The Deep Science Behind Video Wall Waterfalls February 6, 2019 by Dave Haynes If you’ve been to the Salesforce headquarters in San Francisco, or certain resort casinos, you will have seen and been blown away by giant virtual waterfalls that appear on LED walls and wash down, over and around things like entryways. It’s kind of amazing, and way beyond much of what you see on big digital …
Workplace Collaboration Firm Extends Platform To Digital Signage With ScreenCloud Tie-In January 31, 2019 by Dave Haynes Austin, TX-based Lifesize, which does video collaboration and meeting productivity solutions, platform, has announced an integration with UK-based ScreenCloud that extends digital signage content to connected screens in meeting rooms and around the office. The company primarily markets cameras, microphones and conferencing phones, as well as a management platform. The platform’s integration with ScreenCloud allows organizations to …
How Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers January 30, 2019 by Dave Haynes It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. …
Watch Video Of LG’s Insane 260-Screen OLED Demo At CES January 24, 2019 by Dave Haynes Good … freaking … Lord!!! Here’s a video of the absolutely massive curving OLED video wall that was the unmissable eye candy for LG at its booth earlier this month at CES in Vegas. I have not been briefed on what LG will do at ISE – which is also a monster trade show. In …
Santiago’s Subway Rolls With Smart Stations, Data-Driven Screens January 24, 2019 by Dave Haynes This is an information-rich digital sign on Chile’s Santiago Metro. It runs ad messaging and educational messages, but what I like is the amount of detail in the train status messaging. The city’s transit system is using DENEVA, the transit-focused digital signage system developed by Spain’s ICON Multimedia. The project, says the company, includes 18 “smart stations.” DENEVA platform enables …
Interactive Cube Promotes Cooking Show To JFK Airport Travelers January 23, 2019 by Dave Haynes This a pop-up marketing campaign at Terminal 4 of New York’s JFK Airport – an interactive food dispenser used to promote the Netflix show Final Table. Says mediaco JCDecaux: Netflix collaborated with JCDecaux North America to promote its ‘The Final Table’ culinary competition series by creating a mini-meals food dispenser cube in Terminal 4 at …
Mvix Puts 150 Business Data Sources And Widgets In New Portal January 23, 2019 by Dave Haynes DC-area CMS software firm Mvix has announced a data integrations portal with more than 150 business data sources and integrations – enabling end-users to automate the presentation of content from sources as diverse as HubSpot and court dockets. The portal, says Mvix in a press release, includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, …
