Using Digital Signage For Greener Communications September 19, 2019 by sixteenninewpadmin Guest Post: Derek DeWitt, Visix Eco marketing, sustainable marketing, green marketing – whatever you call it, “being green” is something very much on people’s minds today, especially millennials and Gen Zers. As such, it’s an important consideration for any communications strategy, regardless of whether its internal or public facing. This method of marketing means focusing …
Marshall Thompson On Signet’s Laser Focus On Workplace Communications And Experience Centers September 11, 2019 by Dave Haynes Workplace communications have developed into a very active, very big vertical for a lot of companies across the digital signage ecosystem – but most of their activity has involved screens positioned around the white collar and, increasingly, blue collar workspaces. You are currently viewing a placeholder content from Default. To access the actual content, click …
Clever AR-To-Digital Signage Mash-Up Lets Fans Pose With NFL Pros September 10, 2019 by Dave Haynes I was asked recently, for a podcast, where I thought augmented reality fit with digital signage, and I suggested it might often be a better fit to see AR through a big screen, rather than the little ones in our hands, stuck in front of our faces. Here’s a fantastic example of that, introduced at …
Invidis Finds A Near-Perfect Digital Signage Project In Moscow Airport August 24, 2019 by Dave Haynes Florian Rotberg, of the Munich-based digital signage consulting and events firm Invidis, is almost constantly traveling, and sees a whole lot of stuff. He passed through Moscow recently and in the wake of that trip, published what he calls an Invidis “site inspection” of the LED installations that have gone in at Moscow’s Sheremetyevo Airport. …
LED Light Bars Turn Chicago Parkade Into Dynamic-Data Light Show August 22, 2019 by Dave Haynes This is kinda sorta digital signage, and kinda not, but an interesting take on blending building lighting with dynamic data feeds to create a constantly changing visual canvas. The side of a parking garage in Chicago’s central business district now has a 95-foot-long weather art installation called Sensing Change, that converts real-time weather data into …
Prague’s Airport Testing Digital Signage Display Tied To Predominant Passenger Languages August 14, 2019 by Dave Haynes The international airport at Prague, in the Czech Republic, is testing a digital signage-driven communications system that tailors content to the predominant language of arriving travelers. I’ve seen this done in places like Dubai for advertising at baggage carousels, but in this case, it is entirely driven by the airport management’s desire to relay passenger …
Cruise Line’s Mega-Ship Includes Dining Hall With Experiential LED Walls August 9, 2019 by Dave Haynes The Spectrum of the Seas, a new mega-cruise ship in the fleet of Royal Caribbean International, uses big direct view LED screens to great effect in its main dining room. The three level dining area can feed more than 1,800 people at once. Passengers walk in from two decks, via a 16-meter-long LED corridor. For …
Empire State Building Opens Screen-Filled Museum Designed To Entertain, Educate Observatory Line-ups August 8, 2019 by Dave Haynes The Empire State Building in New York has opened a 10,000 square foot museum in the 2nd floor of the building as a mechanism to reduce perceptions of long waiting lines to get to the observatories on the 86th and 102nd floors. The museum has a pile of technology in it, most notably a gallery with 72 …
Iconic Philly Department Store Building Adds Gorgeous LED Digital Entry Canopy July 30, 2019 by Dave Haynes Love this – the main entry to an iconic old department store building in Philadelphia was updated with a digital canopy and flanking displays, and now runs gorgeous custom creative. The former Lit Brothers Department Store was a cultural landmark that operated for nearly a century in Philly before closing its doors. Now renovated, revitalized, and …
Adobe Showing Transparent Retail Display Hardware Concept At SIGGRAPH; And We’re Not Sure Why July 29, 2019 by Dave Haynes Creative software giant Adobe continues to dabble in digital signage – first with its own Screens management software and now with display technology. The company will be at the SIGGRAPH gaming tech conference this week in LA showing off some skunkworks R&D tech that looks like transparent LCD and OLED screens got together overnight at …
