Screenfeed Adds Beijing Olympics Coverage To Sports Central Content Feed January 25, 2022 by Dave Haynes Among the way-too-many things COVID-19 has thrown out of whack is the traditionally staggered calendar for the Summer and Winter Olympics, with the delayed-by-a-year Tokyo summer games over just months ago and the winter version in Beijing now just days away. The subscription content firm Screenfeed has once again developed a short-term specialized feed for …
Fun Interactive DOOH Campaign Takes Dark Turn With Passersby January 24, 2022 by Dave Haynes The province of Quebec’s auto insurance arm ran an interactive, gesture-driven Digital OOH campaign that started out as fun but then turned very dark about the dangers of jaywalking on city streets. The Société de l’assurance automobile du Québec campaign traces back to 2018 but I missed it first time around. A video has been …
Schools-Focused TrilbyTV Adds Mr. Bee’s Math Tasks To Screen Content Mix January 24, 2022 by Dave Haynes Education digital signage solution providers TrilbyTV have developed an interesting new content partnership that puts daily math tasks from a teacher named Mr. Bee on UK school screens. The visuals present maths challenges to schoolkids, and add to a line-up of other visual tools being used already, including material from Vocabulary Ninja, Rodocodo, Britannica and …
Health Care A Great Target Vertical For Digital Signage, But The Competition Is Not Just From Rival Providers January 21, 2022 by Dave Haynes Health care is a heavily pre-occupied right now by the pandemic, but I think that sector is a huge, longer-range target for digital signage applications that has largely been untouched to date. Just in the same way workplaces developed into a huge vertical market for displays, addressing communication and operating issues through screens in common …
Parisian Mall’s LED Set-up Offers Visual Domination For Marketers January 19, 2022 by Dave Haynes I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a domination campaign being done in Westfield’s Les 4 Temps mall and thought it was very impressive in terms of scale and managing to be visually unavoidable, without being crass about it. …
Astronaut Floats Towards Viewers On This Chinese Shopping Mall’s Semi-Transparent Video Wall January 14, 2022 by Dave Haynes This is an effective use of a forced perspective illusion done on a transparent LED display that wraps the exterior of a bank of elevators in the atrium of a mall in a city west of Shanghai. It helps that whoever shot this video plays along with the illusion of an astronaut leaving a vessel …
New Content Templates Encourage Random Kindness Around Schools January 11, 2022 by Dave Haynes The CMS software firm Rise Vision has long had K-12 education as a very active key vertical, and produced content templates tuned to the dynamics of public schools. While much of that is tied to guiding and information students and faculty, a new template set has been launched to cultivate kindness around school environments. The …
Seoul’s D’Strict Is Licensing Some Of Its Spectacular Motion Creative For LED Video Wall Owners January 11, 2022 by Dave Haynes The South Korean digital media design studio d’strict, which has developed some of the more visually amazing content pieces seen on indoor and outdoor video walls, has launched a web site that makes some of its creative work available to third parties through licensing. That means some of the wild, inventive pieces put out by …
With 3D LED Displays, The Magic Is In the Content, Not The Display January 7, 2022 by Peter Lawrence Editor: Peter Lawrence of Planar kindly agreed to let me run this post from the company site that goes into what’s behind all these “naked eye 3D” creative pieces showing up on large format outdoor LED displays. While numerous manufacturers – big and small – are misleading the marketplace by suggesting the magic is in …
Streaming On-Premise Content Platform Atmosphere Completes $100M Raise To Further Grow Footprint January 5, 2022 by Dave Haynes The Austin, TX-based streaming content platform Atmosphere has announced a big cash raise intended to continue expanding its on-premises TV entertainment for business footprint in the U.S. and other countries. The company has completed an $80 million Series C funding round, led by Sageview Capital, and secured a $20 million debt facility (a loan, for …
