Consumers Jumpy When Business Entries Have No COVID Guidelines Signage: Research August 12, 2021 by Super User The Greek/American digital signage CMS software firm Yodeck took the interesting step of commissioning research to learn what consumers think about signs being used for COVID-19 safety messaging, with the big insight being how nervous people got when there was no messaging. The survey, involving some 400 Americans back in Q2, suggested 63% of consumers …
UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots August 10, 2021 by Super User The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major UK out of home media company has developed a whole service around it. Ocean Outdoor has started marketing a new service called DeepScreen, with a set of templates that can speed …
New Charlotte, NC Office Block Puts Real-Time Data Visuals On Lenticular-Like LED Strips In Lobby July 27, 2021 by Super User A new-build office block in the finance-heavy central business district of Charlotte, NC opened this year with a very different take on using LED to create a lobby experience. The Ally Charlotte Center uses has a series of animated data visualizations that translate demographic, cultural, environmental, and geographic data into digital art, and does so …
The Olympics Are Finally Live. Here’s Where You Can Grab Content For Digital Signage Screens July 23, 2021 by Super User The opening ceremonies for the Tokyo Olympics are on at the moment, and for the next couple of weeks there will be endless information being generated from the event about results and achievements. At least a couple of companies in the digital signage and digital OOH industries have developed specialized content for the big event …
Take A Deep Look At The Incredible Visual Experiences In Dallas’s AT&T Discovery District July 22, 2021 by Super User Several industry contacts have been telling me, going back months, about a very cool project in Dallas that they were part of … but didn’t have permission to officially promote. That’s changed, and the formal word is out about a new-ish downtown Dallas destination venue that’s been dubbed the AT&T Discovery District. The four-block development …
Big Anamorphic Wave In Times Square To Be Succeeded By Virtual Waterfall On Another Giant LED Board July 20, 2021 by Super User I have confirmed that the big anamorphic wave illusion running on a giant LED in Times Square is indeed the work of the Seoul creative shop d’strict, but also that it is a tweaked version of the one first done in Korea. I’ve also learned, from d’strict, that another interesting creative work involving water visuals …
Giant Anamorphic Wave First Seen In Seoul Washes Into NYC’s Times Square July 19, 2021 by Super User The anamorphic illusions that have been popping more and more on LED boards in Asian megacities are now showing up in arguably the world capital of big displays – New York’s Times Square. This is a wave-based illusion – dubbed The WHALE – that’s running on the board I call the LED Board That Ate …
Giant Digital Cat Looms Over Exit To World’s Busiest Subway Station July 5, 2021 by Super User Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku Vision, the P6 DOOH ad board is on a rounded corner of a new building above the east exit of Shinjuku Station, which handles 3.5 million people PER DAY (you are …
Screenfeed Adds Subscription Content Focused On Tokyo Games June 30, 2021 by Super User The summer Olympics are happening very soon in Tokyo and the subscription content shop Screenfeed has developed a specialized feed tuned to the massive sporting event. I am not sure if I am allowed to use the word Olympics, so if you never hear from me again, the brand police have taken me away. Tell …
Nissan Crossover Busts Its Thames-side LED Display Case, Using Anamorphic Illusion June 29, 2021 by Super User This is a temporary, pop-up digital marketing display for a Nissan vehicle on the banks of the Thames in London, using the same anamorphic illusion techniques seen lately on corner LED displays in China and South Korea. As with all of these LED projects, clever motion graphic design creates the illusion that the visuals are …
