Is Visualizing Tweets To Screens Worth $42K A Month To Digital Signage Companies? April 24, 2023 by Dave Haynes A reader passed along a link to discussions on Reddit focused on the seemingly endless changes to Twitter since it was acquired by Elon Musk – with the chatter focused on revisions to how third-party companies can use the Twitter feed … such as visualizing curated tweets on digital signage and DOOH screens. Poke around …
Case Study Provides Glimpse Into How A Typical School Using Digital Signage April 19, 2023 by Dave Haynes The software firm Rise Vision works a lot with schools, places of worship and other community organizations, and the case studies and briefs it publishes on projects offer some interesting insights on the hows and whys of what I’d describe as modest jobs. Much of what drops in my inbox from marketing and PR people …
DOOH Media Company Using Loopy Recipe Ideas On Subway To Drive Ad Impressions April 18, 2023 by Dave Haynes Photo credit: Hell Gate An NYC-focused news site called Hell Gate has a post up that gets into how the out of home media company Outfront is using purposefully bizarre quick-form recipe videos on MTA subway screens to attract attention. Subway riders getting around that city might look up at one of the screens in …
Guest Post: How Generative AI Is Revolutionizing Product Image Creation April 13, 2023 by Max Sinclair Guest Post: MAX SINCLAIR, ECOMTENT Generative AI is a game-changing technology that allows for the creation of various forms of data, including images, text, videos, and photos, using algorithms and models. It has made a significant impact on eCommerce product image generation by enabling the creation of new images based on existing data. Generative AI …
Seven Things To Remember When Putting LED Video Walls In Commercial Spaces April 12, 2023 by Nick Lynch GUEST POST: Nick Lynch, CFIRE This article is intended as a good starting place for an organization considering installing LED walls, such as retail, health care, commercial real estate, etc. I have had the pleasure of working with LED hardware, software, creative and content for over a decade. I have even been lucky enough to …
Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech March 31, 2023 by Dave Haynes UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad displays as much more than a flash in the pan, announcing a suite of complementary services intended to amplify creative spots in a curated set of locations. Back in August 2021, …
Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools March 30, 2023 by Dave Haynes Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for producing content have been around for years, as have data integration tools that pull information from sources like spreadsheet cells or networked folders, but Freshwater is testing a method that uses …
Dutch Start-up Videowindow’s Smart Glass Turns Glare Control Measures Into “Biophilic” Art March 24, 2023 by Dave Haynes This is very cool … smart architectural glass that does glare control wth nature-themed digital art. The Dutch startup VideowindoW has started marketing its Biophilic Glare Control – patented technology that can create a dappled natural light experience by rendering a canopy of leaves that is tied in to light sensors and VideoWindow’s software. Biophilic …
Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot March 21, 2023 by Dave Haynes I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example videos on Linkedin, Instagram and Twitter of things appearing to come out of screens when viewed at JUST the right angle. But the Seoul-based creative shop d’strict continues to develop and …
Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center March 17, 2023 by Dave Haynes The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well as educate and inspire visitors. What’s particularly interesting is the use of almost 1,700 linear feet of LED fins just inside the window, set in a curve. Electrosonic did the AV …
