Montreal Digital Artist Pushes Distorted Views Of People Passing Through Portal To Big Video wall August 22, 2023 by Super User Hat tip to Stefan Bischof for posting about this .. This is an interesting interactive digital art piece that is a different spin on the many gesture-driven video walls we’ve all seen demo’d at trade shows. Called Liminal, it is an interactive exhibition by Montreal-based artist Louis-Philippe Rondeau that involves people passing through what amounts …
Swiss Railways Using Adobe’s Screens CMS To Drive Passenger Information Displays At Stations August 16, 2023 by Super User The Swiss rail system is known everywhere for its punctuality and attention to details, so let’s assume railway operator SBB was anything but slap-dash in the sourcing and selection process for software to run its passenger communications screens. The railway company went with Adobe Screens, the digital signage sub-product of Adobe Experience Manager to drive …
By Adding Back Of House Digital Signage For Workers, “Everything Improved” – QSR Operator August 14, 2023 by Super User Chicago-based UPshow has a good little sponsored content piece on the QSR magazine site that gets into the impacts of back-of-house staff messaging in a food services environment – noting how better communication led to boosts in performance metrics. The CEO of a multi-brand franchise operator realized on store site visits that critical messaging – …
Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology” August 10, 2023 by Super User This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual illusion/forced perspective work for its screens – OUTFRONT X-Scape. The company says that’s “the productized spatial capability from OUTFRONT that enables brands to create distinguishable and unique content by bringing products, features …
GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix August 10, 2023 by Super User TikTok’s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in place and running with GSTV – which runs an ad-supported screen network on gas station fuel dispenser screens. The GSTV network adds to an already massive viewing audience in the U.S. …
New E-Book Aimed At Opportunity, Challenges Of Running In-Store Display Side Of Retail Media Networks August 8, 2023 by Super User There are a LOT of blog posts and white papers out there going into the opportunity and impacts of retail media networks, but the great majority of them come at it from the angles of online and mobile, with in-store displays and messaging often not getting much more than a mention or a small section …
Japanese Railway Auto-Translates Customer Queries As Chats On Transparent Screens In Station August 3, 2023 by Super User A Japanese passenger railway has started testing a service that auto-translates conversations at customer information counters – enabling foreign travellers with little or no Japanese to get answers returned in their language on a transparent screen that sits between the railway staffer and the traveler. Seibu Railway is testing what it calls polyglot simultaneous translation …
Color Blocks Frenetically Appear In This Public Generative Art Piece In Seoul August 1, 2023 by Super User Here’s a very different take from the shape-shifting, oozing generative art for video walls that Turkish-American artist Refik Anadol pioneered and influenced in countless other LED video wall projects. Called Host and Ghost, the piece is running on the Donuimun Museum Village Media Facade in Seoul this summer – the latest in a rotation of …
Touring Projection Mapping Show Firm Lighthouse Immersive Files For Bankuptcy Protection August 1, 2023 by Super User A Toronto company in the business of touring immersive indoor projection mapping shows has filed for Chapter 15 bankruptcy, a sign that perhaps there has to be more to these shows than just visuals at scale. Lighthouse Immersive is best known for running temporary shows around North America that project the works of famous, long-dead …
“Faux DOOH” Is Cool, But Can We Be A LOT More Open About What’s Really Going On? July 27, 2023 by Super User London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture frame along a Dubai freeway is filled with an Adidas ad celebrating Lionel Messi’s World Cup win. Holograms loom over the buses of Manchester City’s football club as they roll through …
