Moving Walls Acquires Insightz Club to Accelerate AI-Driven Transformation in Out-of-Home Media October 31, 2025 by John Berkovich Singapore-based media technology company Moving Walls has acquired audience research and behavioral intelligence firm Insightz Club, uniting two data-focused tech providers in a move designed to redefine how brands plan, measure, and optimize campaigns across connected media. The acquisition coincides with the launch of Moving Walls Science, an AI-powered intelligence suite that combines behavioral research …
Midwich Reshapes North American Leadership, Names Ghyslain Berger CEO October 30, 2025 by John Berkovich Midwich Group has restructured its North American leadership to strengthen regional coordination while maintaining operational independence for its U.S. and Canadian businesses, Midwich US and SFM. The move formalizes a unified executive framework aimed at expanding market reach and delivering greater value to partners across both countries. Ghyslain Berger, formerly president of SFM, has been …
Eletromidia Strengthens National OoH Leadership with Urbana Mídia Acquisition in Belo Horizonte October 30, 2025 by John Berkovich Eletromidia, one of Latin America’s largest out-of-home (OoH) media companies, has acquired 100 percent of Urbana Mídia, Belo Horizonte’s leading bus-shelter media operator. The move solidifies Eletromidia’s position as the dominant player in Brazil’s third-largest advertising market and underscores its strategy of expanding its urban footprint through targeted acquisitions. Urbana Mídia holds a long-term concession …
Heli-D and Ninja Gaiden 4 Take Digital Signage to New Heights October 28, 2025 by John Berkovich Heli-D partnered with Team Ninja and Koei Tecmo to stage what’s being called the world’s largest playable gaming screen carried by a helicopter. The stunt, flown over Miami on October 21, promoted Ninja Gaiden 4 and earned a Guinness World Record in the process. A double-sided LED screen spanning more than 400 square feet (37 …
China Sets World Record with 15,974-Drone Sky Show in Liuyang October 24, 2025 by John Berkovich Not even two weeks after the infamous drone disaster that made global headlines, China has set a new Guinness World Record for the largest drone display, with 15,974 synchronized drones lighting up the night sky over Liuyang, Hunan province, on October 17, 2025. The record-breaking performance – verified by Guinness World Records – surpassed all …
AI Art You Can Smell – What to Expect at Refik Anadol’s Dataland in LA October 24, 2025 by Antonia Hamberger Refik Anadol is almost like the Taylor Swift of AI art. He commands a large following among AI enthusiasts – much like Taylor Swift does among Gen Z and millennials. Many, however, think the hype is overblown. Yet, just as Taylor’s songs often sneak onto the playlists of skeptics and aren’t skipped, visitors to Refik …
Cadbury’s Heroes Outdoor Campaign Delivers Record-Breaking Result October 17, 2025 by John Berkovich Cadbury’s latest Heroes outdoor campaign has achieved a record 5.9 Stars on System1’s Test Your Ad platform — the highest score ever awarded to an out-of-home advertisement. The advertisements show a series of chocolates from Cadbury’s Heroes collection rebranded with the names of iconic pop culture figures. Two creatives, Pride and Prejudice and Queen, earned …
Korea’s Cities Race to Build Their Own Times Squares October 16, 2025 by John Berkovich South Korea’s skyline is entering a new era of light. Cities across the country are competing to build “Korean Times Squares” — large-scale digital districts designed to fuse culture, commerce, and technology through immersive LED media. As reported by The Korea Times and covered by invidis in its article “DooH: New Times Squares for South …
Grand Central Becomes a Canvas for New York’s Humanity with Massive Digital Art Takeover October 10, 2025 by John Berkovich Grand Central Terminal has been transformed into a sweeping public art experience with Dear New York, a citywide love letter created by Humans of New York founder Brandon Stanton. The immersive installation replaces every advertisement in the terminal and subway tunnels with portraits and stories of real New Yorkers. Running, with free admission, from October …
Appspace Names Pete Schmied CEO, Holly Grogan President as Leadership Transition Continues October 6, 2025 by John Berkovich Appspace has promoted Pete Schmied to Chief Executive Officer and Holly Grogan to President, effective immediately. Former CEO Tony DiBenedetto, who led the transition of Appspace to a workspace experience provider over three years ago, as reported by Sixteen:Nine, will remain with the company as Executive Chairman. Schmied, who joined Appspace in 2020 as Chief …
