Content award entries double for DSE 2011 December 2, 2010 by Super UserRichard Leibovitz, editorial director of the DSE trade show and also the guy behind most of the educational components of the event, tells me the number of entries for its content awards have doubled this year, to roughly 100. More generally leads to better, and also adds some diversity. With every captain of the industry …
The Screen Forum professes its Love for Content December 2, 2010 by Super UserUK-based The Screen Forum has announced a new creative showcase called LOVE CONTENT, in collaboration with the communications agency SPAFAX. The program is intended to showcase, promote and celebrate the growing body of good work in the sector. Open to all – the aim of the Gallery is to provide a platform for creative teams to …
Do people want to watch TV out of home? November 30, 2010 by Super UserTurner Broadcasting and IndoorDIRECT have worked a content deal that will see the broadcaster’s broad portfolio of content available to run in some fashion on DOOH screens installed in some of the bigger quick-service and fast casual restaurant chains in the U.S., including McDonald’s, Wendy’s, Hardee’s and Carl’s Jr. Reports Adweek: The deal underscores the importance of …
Nielsen's corporate offices lit up by Arsenal Media with digital displays November 16, 2010 by Super UserDenys Lavigne of Arsenal Media has been telling me for a while now about a project his company was working on for The Nielsen Company’s executive offices in Connecticut. That project is now switched on, and Lavigne has passed along a link to a video case study that explains what was done and why. I …
Using interactive digital signage to sell condos October 18, 2010 by Super UserI stumbled across a series of videos for an interactive touchscreens aimed at the residential condo sector and thought a few things: 1 – Too bad more companies don’t use video, as it is quite effective in showing off the pots and pans 2 – This looks pretty slick 3 – This looks like a …
Madness. Just madness … August 5, 2010 by Super UserWhat is it that drifts through a network operator’s head that leads to the conclusion that this is a good idea? This degree of information overload would not be a good idea in print. Online. Anywhere. In simple terms, if someone is confronted with so much information they don’t know where to even start … …
Another digital signage patent granted August 4, 2010 by Super UserThe Marlin Company of Wallingford, CT has been granted U.S. Patent No. 7,743,112 for the Electronic Communication Station, its digital signage solution aimed at workplace communications. The official synopsis on the patent grant: A method and apparatus for the distribution of electronic media content for distribution to employees of a subscriber. The system includes an electronic …
PumpTop TV starts weekly programming guide August 3, 2010 by Super UserIt is fair, I think, to suggest that many, many DOOH networks have a limited grasp of their programming schedule and follow a particularly well-traveled road as to what’s on the screen. Then there’s PumpTop TV. I’ve no business relation to these folks but have written about them a few times because they think outside …
Choosing the right software April 26, 2010 by Super UserThere are some 300 companies out there selling digital signage software, and Lord knows how many more home-grown, in-house solutions. So … how do you make sense of it and make the right decision for your company?
The Importance of Being Different March 9, 2010 by Super UserIt is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch.
