Asics does slick digital domination wall in NYC subway station November 4, 2011 by Super User In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is something of a digital domination program put together at the Columbus Circle subway station in New York. Inwindow Outdoor is known primarily for doing hybrid digital and graphic print programs on …
3M tech opens possibility to analyze screen placement effectiveness in retail November 4, 2011 by Super User I am down in St. Paul, Minnesota with a group of industry smarty-pants … plus not-so-bright me … on the invitation of 3M. The display and graphics group at 3M is getting increasingly active and interested in the business possibilities for its technology and services, particularly as it relates to digital merchandising in retail. We …
Flanigan saddles up as content shop’s new VP Strategy October 26, 2011 by Super User Very nice to read that Saddle Ranch Digital has hired on Paul Flanigan as its VP of Content Strategy. Most people who sorta know Paul probably thought he was at Rise Vision, but that gig didn’t last as long as probably Paul or Rise Vision chair Byron Darlison envisioned. The Rise gig had biz dev …
DSA names finalists for its “Crown” content awards October 26, 2011 by Super User The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited involves: TD Canada Trust, done by St. Joseph Content Harrah’s Cherokee Hotel Lobby Video Wall, by Alpha Video Creative PNC Auto Loan Spot and PNC Street Marketing Content, by John Ryan Smashburger …
Sun Life turns on experiential media wall featuring Cirque du Soleil October 24, 2011 by Super User The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise profile and brand awareness, and its sponsorship of the Cirque du Soleil’s running engagement there. The focal point of the wall is scenes from IRIS, the famed circus troupe’s new production …
When you think content creation, you think guys who sell power bars, right? October 24, 2011 by Super User When you think of content creation for digital signage, the logical resource for getting that stuff done is a huge global distributor of display panels, mounts, power bars and countless other bits of AV and IT gear. Right? OK, maybe not. But that’s what Ingram Micro is now offering up – content creation services as …
RMG’s Addiction campaign raises marketing game in Digital OOH October 21, 2011 by Super User Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of the RMG Network’s Addiction campaign reinforced the need to write this up. The Digital OOH/OOH TV/Digital Place-based company has pretty significantly raised the game on marketing this medium with a new …
3M’s new VAS service helps creators optimize video content October 20, 2011 by Super User 3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that can analyze and now video to predict how consumers will look at messaging, and them optimize them. The product is called Visual Attention Service (VAS), and the proposition is that a …
Free grocery data in aisle two October 13, 2011 by Super User If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has developed and made available what it describes as the “First Robust Open Source API For The Grocery Industry.” When we built AisleFinder we realized a couple of things: 1. Supermarket and …
Subaru Canada turns on national digital signage network in dealerships October 13, 2011 by Super User I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the service counter, a digital signage network of some kind running content. It looked reasonably good (though cinema format video in 16:9 screens). But the process of leasing the vehicle and driving …
