Projects: Oscars Red Carpet Stretches All The Way To US Malls March 6, 2014 by Dave Haynes Screenfeed has long been known for curating and very nicely presenting news, data, images and video in automated feeds for digital signage networks, but it added an interesting new wrinkle the other night when it live-streamed video from the Academy Awards red carpet last Sunday. The live stream took over large digital screens placed in several …
Well Of Course People Buy More Beer When They Get Weather Reports February 20, 2014 by Dave Haynes Spotted by a reader at a convenience store in Gatineau, Quebec (near Ottawa). Anheuser-Busch InBev has had these in Canada for a few years now, but I made the silly assumption they were put in place to move boxes of beer. Apparently the plan is also to give shoppers sports score and tell tell them what …
Screenfeed Has Automated Sochi Content At Start Line January 21, 2014 by Dave Haynes This looks like a smart, timely and sticky content plan for February. Minneapolis-based Screenfeed has a set of three content feeds for the Sochi Winter Olympics (did I just infringe some rights thing by typing that???). There’s news in pictures, video footage and medal standings. The one-time feed fee starts at $20 a player, and …
What Apple’s iBeacons Mean For Digital Signage December 6, 2013 by Dave Haynes Apple has reportedly turned on its iBeacons capability in all of its 250+ US stores, giving it the capability to push messages to opted-in shoppers as they wander near and into the store. The tech uses the newest low-energy flavor of Bluetooth, and users need an official iOS Apple Store app for things to start …
Flixio’s Festive Food Fight November 21, 2013 by Dave Haynes Portland-based digital signage creative shop Flixio (they do other stuff, too) has sent out a very nicely done reverse food fight thing showing, I assume, staff having and flinging their Thanksgiving feast. Enjoy.
One Week Of DOOHgood November 16, 2013 by Dave Haynes Having seen the footages that was starting to trickle in fro he Philippines it was pretty obvious by this part Monday morning that the DOOHgood effort born out of the Japan Tsunami needed to be ramped up to full scale again. So Monday morning, I started writing emails and posts. By Friday evening, we had …
Seenspire Releases Gorgeous Digital Signage Holiday Video Packs October 29, 2013 by Dave Haynes The content company Seenspire does some really nice work both on the creative and scripting side, and has just released a package of videos that cover 12 holidays and events – from Christmas to St. Paddy’s Day – with two versions of each. The nice wrinkle here is that part of the deal is the company …
If A News Spot Runs In A Mall, Does Anyone Watch It? October 10, 2013 by Dave Haynes Are tight, graphically intense micro news spots and features built for mobile just the content ticket for people who are out in malls shopping? Not sure, at all, but credit to Adspace Digital Mall Network for going off the heavily worn and dubious playbook by trying something new with information feeds. The company, which has …
Guest Post: Why Should I Care About HTML5? September 20, 2013 by Jeremy Ozen HTML5 has been slowly changing the internet over the last several years. Like kudzu overtaking the abandoned landscapes of Flash, HTML5 is offering new and creative ways to drive content on the web. It’s no secret that Steve Jobs looked to put Flash six feet under when he blocked all Flash content from complying with …
Vine Changes Advertising As We Know It??? Bullsh*t! September 11, 2013 by Dave Haynes I just finished reading a post on American Express’s Open Forum (which is about … I’m not sure) that posed with a straight face the question: Could Dunkin’ Donuts’ Vine Ad Change Advertising As We Know It? The answer is No. The micro-spot using Twitter’s Vine service ran on ESPN’s Monday Night Football the other …
