Sports Retailer Decathlon’s First US Store Features LED Video Wall December 3, 2018 by Super User Decathlon is the world’s largest sporting goods retailer, with more than 1,350 stores in 39 countries, but the French company only recently entered the US market. Decathlon Sports has moved into 8,313 square feet on the ground-floor space of 735 Market Street, a building designed by legendary architect Willis Polk and opened in 1908, in …
Ryan Croft of TransitScreen On Making Content That Moves People November 28, 2018 by Super User This is inadvertently turning into transit digital signage month on this podcast, having spoken lately with CHK America about epaper transit signs and just last week with Roadify, which aggregates data from transit systems. This week I’m talking to Ryan Croft, one of the co-founders of TransitScreen, which has made a mark in North America …
This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair November 23, 2018 by Super User This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and whimsy for people, particularly men, who walk by a digital poster. The Movember Foundation, the men’s health charity, is running a campaign in the UK and Australia that uses Quividi’s pattern …
Practice Makes Perfect – Why You Need To Pilot Digital Signage Projects November 9, 2018 by sixteenninewpadmin Guest Post: Ellyce Kelly, Visix “Before anything else, preparation is the key to success.” – Alexander Graham Bell After spending a significant amount of time and money planning and choosing your digital signage system – hardware, software, subscriptions, content strategy, staff to manage it, etc. – you want to make sure that your launch creates …
Taking Analog Style, And Going Digital With It November 9, 2018 by Super User Here’s a digitized take on those analog flip-flap, flip-disc boards, like the ones coming out of Philadelphia profiled yesterday. The New Zealand wing of the Flight Centre travel agency chain, if it is like Flight Centres I’ve seen elsewhere, has for many, many years had signs in windows and inside that list airfare costs for …
LED Light Displays Show The Ebb And Flow Of Boston’s Tides, Using Data Visualization November 8, 2018 by Super User This is one of those projects that treads the line between light and signage – though I’d probably argue it’s much more about lighting. But very smart lighting, that is visualizing data. So kinda signage. Which is why I am writing about it. Tidal Light is a public data sculpture that uses addressable LED light …
PowerPoint-based Digital Signage Platform Offers All-In $190 Solution November 8, 2018 by Super User Mention PowerPoint as a digital signage tool and a lot of industry people go into teenager eye-rolling mode. But that’s a bit unfair, as I don’t think it’s ever wise to dismiss a presentation tool familiar and used by millions and millions of business people, globally. I got a note the other day from a …
YCD Latest Digital Signage Company To Add In-House Shopper Analytics November 2, 2018 by Super User Retail analytics seems to now be a thing in digital signage, many years after companies like Cognovision (Intel bought) and VideoMining popped up and tried to make the case for software partners doing integration for their screens. Many things have, of course, changed in the ensuing years – notably cloud computing, cheaper and faster hardware, …
Cinemex Using Creative Video Walls To Elevate Moviehouse Experiences November 1, 2018 by Super User Here’s a of glimpses at the ambitious and interesting digital signage implementations happening with the Cinemex moviehouse chain in Mexico. Across the 300 site chain, Mexican integrator Multimedia Corp. has put in 8,000 screens driven by some 1,300 players. The company is a longtime Scala reseller/solutions provider. At times, the content is also sync’d, even …
DC Arena Uses Tiled Screens To Change Concession Branding On Demand October 29, 2018 by Super User These are concessions at the renovated Capital One Arena in Washington, DC, home to NHL hockey and NBA basketball. What’s interesting to me is how the digital signage is not just the menu boards, but also the headers for the concessions – which allows the venue operator to rebrand a stand pretty much on the …
