Germany’s Largest Digital Billboard Operator Making Its Own LED Screens April 3, 2023 by Dave Haynes The biggest player in Germany’s out of home advertising sector is taking the intriguing step of developing its own LED billboard products to address energy saving needs and lengthen operating lifespans. Ströer operates about 1,800 roadside LEDs and expects to almost double that within three years. With energy costs and green initiatives now a major …
SignageOS Expands Hardware-Software Handshakes To Include VCRs April 1, 2023 by Dave Haynes SignageOS has done a pile of integrations that bridge commercial CMS software to different operating systems and devices, and having done the heavy-lifting to create handshakes to devices like smart displays, it has turned attention to more traditional hardware – like VCRs. Despite VHS tapes being considered a technology from the 1980s, says the company …
Workplace Occupancy Intelligence Platform Releases API That Helps Make Case For Office Screens March 31, 2023 by Dave Haynes Digital signage technology solved a persistent problem in a lot of workplaces by putting bookings and availability on screens right at the doors of office meeting spaces, and now related software and hardware is minimizing conflicts and chaos in offices that have dropped workstation assignments and shifted to hot-desking. Resolving disputes and confusion over who …
Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools March 30, 2023 by Dave Haynes Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for producing content have been around for years, as have data integration tools that pull information from sources like spreadsheet cells or networked folders, but Freshwater is testing a method that uses …
Appspace Ties In Workplace-Focused Platform With Logitech’s Office Technology March 24, 2023 by Dave Haynes The software firm Appspace has long leveraged partnerships with larger (and sometimes much larger, like Cisco) technology firms to open doors and chase deals with enterprise-level customers. With the company’s heavy focus now on what it calls workplace experience, Appspace is doing the work to integrate with hardware partners, including ones its customers might see …
Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies March 22, 2023 by Dave Haynes A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their inventory. The partnership is between NYC-based Screenverse, which does ad management, ad monetization, and programmatic ad solutions, and Apparatix, which develops and markets a suite of software solutions for the DOOH …
Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning March 21, 2023 by Dave Haynes The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they call a “mutual integration” that makes it easier for media owners to access display inventory on both platforms. For media owners using or planning to use both companies’ SSPs, says PR, …
signageOS Partners On All-Encompassing Connected Devices Monitoring Platform For Businesses March 20, 2023 by Dave Haynes The Czech/US software firm signageOS has done an intriguing partnership with an Atlanta-area software shop that allows end-users – like retailers – to have remote monitoring and management available on a variety of smart, connected devices, within a venue, from one platform. In a conventional set-up, assuming devices are indeed being monitored and managed, it’s …
Let Me Know What You’re Doing In Generative AI … March 16, 2023 by Dave Haynes There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a lot of interest and discussion, but not really catching on. Remember bluetooth beacons? Artificial intelligence is getting a huge amount of attention lately, and I think the prospects for its adoption …
Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries March 16, 2023 by Dave Haynes This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is focused around Lake Constance – an alpine cross-border region where Germany, Switzerland and Lichtenstein meet. The screen network is designed to reach, inform, and inspire visitors at locations around the lake. …
