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Workplace Communications Clearly Improved When Digital Signage Deployed: New Research

Google’s Chrome OS team and UK-based CMS software firm ScreenCloud have jointly released findings from extensive survey research about using digital signage for workplace communications, with the crowd confirming digital signage significantly improves employee engagement, motivation and performance. The survey done in Q4 2023 simultaneously polled both decision-makers and employees from larger manufacturing, logistics, transportation …

DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys

The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports available for any U.S. ZIP code – with the hopes of that information triggering advertising placements on a sister service for local billboards. The PeopleToMySpot.com website helps local marketers and business …

Signagelive, meldCX Pair Up For Modern Take On AI-Shaped And Triggered Messaging In Retail

That oft-used phrase “everything old is new again” comes to mind reading an announcement this morning about a software company using third-party computer vision algorithms to deliver content based on the audience and moments. It’s something that probably goes back 15 years, but keeps resurfacing as the technology matures and increases in sophistication, and end-users …