Top 5 Trends In Digital Signage To Watch In 2024 March 1, 2024 by Julian Arcila Guest Post: Julián Arcila Annually, industries forecast the key trends for the forthcoming year, and the digital signage sector is no different. Indeed, the conversation around digital signage extends beyond mere media players, HDMI cables, and displays. The digital signage realm has undergone several minor revolutions. Initially, bulky PC towers served as the backbone for …
Data Suggests AI-Driven Chatbots Can Greatly And Effectively Ease Customer Service Burdens Of Tech Companies February 29, 2024 by Dave Haynes The challenge for technology companies, across sectors and certainly including digital signage, is that success in building up a customer base also means servicing and supporting all of those customers. There are customer support representatives on the end of phone lines and emails, and there are knowledge bases, FAQs, support ticket archives and, sometimes, user …
New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks February 28, 2024 by Dave Haynes Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR – a QSR giant that’s removed in-store menu displays, relying instead of self-service ordering kiosks. This is from Craig Keefner, who runs the Kiosk Manufacturer Association and writes all the time …
Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech February 28, 2024 by Dave Haynes I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce surge pricing at its restaurants next year. I thought, “That’s a business decision that depends on digital signage.” But it turns out the term “surge pricing” never left the lips of …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
Good Video Explores “Single Pane Of Glass” Approach To Airport Digital Signage February 23, 2024 by Dave Haynes This is quite a good, not at all sales-y video case study about what was done to upgrade and harmonize the 900 or so screen network at the main airport in Minneapolis-St. Paul. The video was developed by Toronto-based MS software company Omnivex, who provided the platform, working with integrator Radiant Technology Group, out of …
United Airlines Using “Headless” Digital Experience Platform To Drive Some 1,800 Screens February 22, 2024 by Dave Haynes US air carrier United Airlines has started rolling out color-coded directional signage for print and digital in the pre-security “lobbies” of some of the airports it serves, responding to customer feedback that what was in place needed work. In an interesting twist, Linkedin posts talking up the new look for signage reference how United’s digital …
Krispy Kreme’s London Flagship Uses Screens To Drive Its Doughnuts Experience February 20, 2024 by Dave Haynes The UK software firm Embed Signage has pushed out a nice video that shows the use of its solutions in the London Oxford Street flagship location of Krispy Kreme, the US chain known for mouth-melting, lethally good, warm, glazed, yeast doughnuts. The new store has a series of tiled flat panel menu and promotions displays …
Barcelona’s Admira Is Big On Retail And DOOH, But Also On Sneakers And Star Wars February 20, 2024 by Dave Haynes I am finally getting back to notes and recordings done during ISE week, including one of my favorite memories of that recent show – a visit with the Barcelona-based software and solutions provider Admira. The company is not known all that much outside of Europe, but is a substantial player in the signage market – …
German Grocer Shaves 75K EU Off Annual Energy Bill By Using Remote Device Management For Screen Network February 16, 2024 by Dave Haynes The importance and value of remote device management is usually, and logically, framed around the premise that being able to remotely monitor and control endpoints like players and displays in the field maximizes uptimes and minimizes field service costs. But there’s another benefit that doesn’t get the same attention – energy savings. Content partners invidis …
