New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks February 28, 2024 by Super User Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR – a QSR giant that’s removed in-store menu displays, relying instead of self-service ordering kiosks. This is from Craig Keefner, who runs the Kiosk Manufacturer Association and writes all the time …
Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech February 28, 2024 by Super User I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce surge pricing at its restaurants next year. I thought, “That’s a business decision that depends on digital signage.” But it turns out the term “surge pricing” never left the lips of …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
Good Video Explores “Single Pane Of Glass” Approach To Airport Digital Signage February 23, 2024 by Super User This is quite a good, not at all sales-y video case study about what was done to upgrade and harmonize the 900 or so screen network at the main airport in Minneapolis-St. Paul. The video was developed by Toronto-based MS software company Omnivex, who provided the platform, working with integrator Radiant Technology Group, out of …
United Airlines Using “Headless” Digital Experience Platform To Drive Some 1,800 Screens February 22, 2024 by Super User US air carrier United Airlines has started rolling out color-coded directional signage for print and digital in the pre-security “lobbies” of some of the airports it serves, responding to customer feedback that what was in place needed work. In an interesting twist, Linkedin posts talking up the new look for signage reference how United’s digital …
Krispy Kreme’s London Flagship Uses Screens To Drive Its Doughnuts Experience February 20, 2024 by Super User The UK software firm Embed Signage has pushed out a nice video that shows the use of its solutions in the London Oxford Street flagship location of Krispy Kreme, the US chain known for mouth-melting, lethally good, warm, glazed, yeast doughnuts. The new store has a series of tiled flat panel menu and promotions displays …
Barcelona’s Admira Is Big On Retail And DOOH, But Also On Sneakers And Star Wars February 20, 2024 by Super User I am finally getting back to notes and recordings done during ISE week, including one of my favorite memories of that recent show – a visit with the Barcelona-based software and solutions provider Admira. The company is not known all that much outside of Europe, but is a substantial player in the signage market – …
German Grocer Shaves 75K EU Off Annual Energy Bill By Using Remote Device Management For Screen Network February 16, 2024 by Super User The importance and value of remote device management is usually, and logically, framed around the premise that being able to remotely monitor and control endpoints like players and displays in the field maximizes uptimes and minimizes field service costs. But there’s another benefit that doesn’t get the same attention – energy savings. Content partners invidis …
Samsung Eyes Long Tail Of SMB Market For Its Now-Released VXT Digital Signage Platform February 16, 2024 by Super User Samsung has been talking up its VXT digital signage solution for more than a year now, but it was at ISE a couple of weeks ago that the South Korean tech giant formally launched the cloud-based software and services solution to the industry, including the broader pro AV ecosystem. VXT is short for Visual eXperience …
Jacksonville’s Airport Managing TSA Screening Communications Via 100-Foot Wide LED Ribbon February 15, 2024 by Super User This is interesting in at least a couple of ways … It’s about 100 feet of Nanolumens LED ribbon on a bulkhead wall over the entries to TSA security screening at Jacksonville, Florida’s airport, assigning and locating different lines – like TSA Pre Check – and running background content specific to that day. It’s interesting …
