Captivate bridges content offer to desktop July 4, 2008 by Dave HaynesThe guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. While damn near every network out there automates feeds from news organizations like Reuters, CP and AP, Captivate has actual newsrooms in the Boston suburbs and in Toronto who every day …
AAAA and OAAA agree on DOOH report requirements July 4, 2008 by Dave Haynes Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their suggestion for what the digital billboard industry needs to generate in terms of proof of performance reports. These reports provide a spot or “play” list similar to what is common in …
Young UK firm in at ground level … literally July 2, 2008 by Dave Haynes LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really gets into it by embedding screens right into floors and other level surfaces. Called Flasma, the company is peddling HD screens that are designed to operate in high light, high abuse …
OVAB adds another six members July 2, 2008 by Dave HaynesThe Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s second software supplier member. The new members are CNN Airport Network, Danoo (hyperlocal ad network on US west coast), EnQii (software, my last business card), NBC Everywhere, PumpTop TV and Ripple …
Research confirms shorter ads make more sense in DS July 1, 2008 by Dave Haynes In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that confirm 15 second ads work better than 30s when the screens are bolted on top of gas pumps. Gas Station TV, a provider of digital out-of-home television, said that the results …
Local control of playback added to network June 27, 2008 by Dave HaynesReal Digital Media announced a weird but potentially very useful feature on its platform that I don’t think I’ve run into in this space, unless you count DVD-based networks. Using a simple, remote control device with a tiny receiver connected via USB, says a press release, NEOCAST® clients are now able to instantly suspend a …
AdFlow's interactive gear helps peddle Koodo handsets June 24, 2008 by Dave Haynes Despite near daily barrages from my backyard potato cannon, the guys just up the road from me at AdFlow have managed to keep the doors open and conduct business. Note to self: Must adapt cannon to sweet potatoes. Anyway, the AdFlow guys have ignored the constant splats and swung a deal with Koodo, the pay-per-use …
AT&T gets into the game June 24, 2008 by Dave HaynesFresh off the press release wires is news that telecom giant AT&T has lined up some partners and gone into the content distribution network business, including digital signage. SAN ANTONIO, June 24 /PRNewswire-FirstCall/ — AT&T Inc. , today announced a suite of content delivery and digital media solutions to help companies package, deliver and distribute …
InfoComm drew big crowds June 23, 2008 by Dave HaynesInfoComm International says its big AV trade show last week in Las vegas was a resounding success, at least in terms of numbers of bodies. Reflecting strong demand for AV communications technologies in business, education and government as well as the retail, healthcare, entertainment, worship markets, attendance at the exhibition so far has topped 34,600. …
