And your point is? … July 23, 2008 by Dave HaynesThe hoo-hah continues about big LED boards and their impact in communities. The latest comes from Grand Forks, North Dakota (final resting place of many brain cells – the cheapest road trip from my college days in Winnipeg), where authorities have put a hold on such boards on the very flat prairie outside the little …
Shifting to my own domain … at some point July 22, 2008 by Dave Haynes When I started this thing I was under the spell of a British CEO at my old employers, who convinced me the world was moving away from the term digital signage. Screen media was the handle that was to be on the tip of every tongue! Well, clearly I’d skipped my meds that day, yet …
The NEO factor July 21, 2008 by Dave HaynesNeo Media is a client, but I’m not at all involved with their activity on the other side of the Atlantic – where the company seems to be getting a real vote of confidence in the marketplace. As AKA and others have reported, the UK-based mall and bar network Avanti Screenmedia had been struggling for …
User generated content draws few ad dollars July 18, 2008 by Dave HaynesEvery few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of this industry. For a while last year, people were blabbering away about user generated content, and how video material supplied by the great unwashed would be a cool thing to build …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
UnSoldSpace enters increasingly crowded aggregator game July 18, 2008 by Dave HaynesAn Atlanta-based startup has announced its entry into the increasing crowded competition for getting in the middle of advertising transactions in the out of home sector, including digital. Last week it was AdSemble. Now we have UnSoldSpace.com, a Web-based search and broker tool that enables media planners/buyers to sniff out available media and quickly put …
DS network offers carbon footprint offsets July 15, 2008 by Dave HaynesSo I’m thinking even the greenest of Green Partiers doesn’t walk by a digital screen and think it’s damn near as bad as a coal-fired generating station. But the things do draw power, I suppose, and therefore have a carbon footprint. In an arguably clever, arguably dubious announcement, an Aussie company has announced it is …
New online ad-buying service, AdSemble, unveiled July 9, 2008 by Dave HaynesI bumped into a Google Alert-ed blog entry about a new Sunnyvale, California start-up that is taking a different spin on servicing the digital signage sector. AdSemble has built a Web-based platform that enables network operators to make time available on their systems for third parties to come in and buy or even bid on …
C-store model a big challenge with gas prices July 7, 2008 by Dave HaynesWe all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton of them 2 – They have lots of repeat customers 3 – The store designs are fairly uniform, making installs easier. But … they also come with a lot of challenges, …
Ashvertising entertains banned smokers July 6, 2008 by Dave Haynes This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and digital posters outside of bars and restaurants. The theory, of course, is that with smoking in public places now banned in many countries, the poor, addicted slobs and slobettes have to …
