First responder-focused digital signage network starts to roll April 20, 2011 by Dave HaynesIt has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together a screen network targeting first responders in the U.S. and Canada. The idea was to put screens in all the firehalls and base stations and run relevant programming for them. The …
signagelive now lets clients run platform in language of choice April 20, 2011 by Dave HaynesNew digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying an unending torrent of stuff. But …. now and then stuff comes along that’s a little different or important. UK-based signagelive (note: I do some writing for them and CEO Jason …
DSA announces industry excellence award winners April 18, 2011 by Dave HaynesThe Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments across a variety of vertical market segments. The list below lists the winners and, nicely, provides the backgrounders on what the projects were about and point to videos so you can …
Silos make selling Digital OOH at agencies tough: agency CEO April 18, 2011 by Dave HaynesTim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel at last week’s Digital OOH forum in New York. The panel was focused on the agency perspective on Digital OOH and what was needed to drive more activity. While the others …
Putting up a screen does not make you a medium: agency CEO April 18, 2011 by Dave HaynesLast week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from very senior agency people. I’ve been going through my notes and think it’s worthwhile to dig a little deeper into what some of them had to say. First up is Connie …
Looking at the Digital OOH numbers game April 16, 2011 by Dave HaynesThe MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching the live stream through the day was the network numbers game. Patrick Quinn of PQ Media did his thing on where the sector is at and going, and indicated there were …
Digital OOH's top networks driving half-billion ad exposures a month April 15, 2011 by Dave HaynesNielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers for Q4 2010, released Thursday, says the “average minute audience” for adults 18+ across 12 participating networks was up nearly 250%, compared to the eight networks that were compared in Q4 …
German study suggest 3D advertising more effective April 14, 2011 by Dave HaynesThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
Digital OOH Forum: The method behind Target's interactive gaming area April 14, 2011 by Dave HaynesTrevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on how his firm used web design ideas and a lot of methodical R&D to come up with a better way of selling gaming console releases in Target. What they came up …
Digital OOH Forum: 2/3 of US networks have less than $1M revenues April 14, 2011 by Dave HaynesWell I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when the feed went kablooey (sorry for the technical term). Hopefully somebody grabs a hammer and beats the appliance back into cooperation. Before that happened, Patrick Quinn from PQ Media led things …