Ad Age's marketer of the year, Ford, does great DOOH spots October 18, 2010 by Super UserFord just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has worked its way through really lean times without a bailout and by producing vehicles that people wanted to buy for reasons beyond patriotism. I mention this because of all the automakers, …
DS Today: DPAA developing creative guidelines, planning tool October 18, 2010 by Super UserThe Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La Forgia. But the DPAA’s new head Susan Danaher has surfaced in an interview with Digital Signage Today, which is now up on the portal site. It’s a lengthy, particularly for DS …
This week's Top 5 Digital Signage Posts October 15, 2010 by Super UserSo some weeks I have a pile of posts, some like last I barely have five. This week, a fair number. Here’s the Top Posts, based on reader traffic: My thoughts on the DSE Industry Forum (It was really good) A look at little-known content rendering farms, and how they could help digital signage firms …
Digital Signage Expo's Awards Program Now Taking Entries For 2011 October 14, 2010 by Super UserIf you are interested in submitting your work to Digital Signage Expo’s 7th Annual APEX & Content Awards you now have about four weeks to get it all together. The submissions deadline is Friday, Nov. 12, 2010. Submission forms are available at: http://www.digitalsignageexpo.net/DigitalSignageExpo/AwardsDinner.aspx. The APEX Awards categories include: Arts, Entertainment & Recreation; Business, Industry & …
DSE Industry Forum: My thoughts October 11, 2010 by Super UserI have been off the grid for a few days because I was at a resort near San Diego that was the site of Digital Signage Expo’s first Industry Forum. I’ll go into some detail below, but in a word, it was terrific. Exponation, which runs DSE and was trying this format for the first …
Happy Thanksgiving to my fellow Canucks October 11, 2010 by Super UserIf it is difficult today raising your clients or suppliers in Canada today, it is because it is a national holiday. While Thanksgiving is Thursday in late November for Americans, it is the second Monday in October for Canadians. It does not have a place as high in the holiday pecking order as it does …
Toronto's Union Station Lit Up With 3-D Projections October 6, 2010 by Super UserI’m a big fan of projection technology because it has the capability to make a project, well, big. Toronto has an annual contemporary art celebration around the city called Nuit Blanche, and a highlight of the most recent event was an all-night projected installation on the facade of the city’s main rail station. The digital …
Flypaper's digital signage content creation suite adds interactive tools October 6, 2010 by Super UserOne of the companies I made a point seeing at Digital Signage Expo earlier this year was Phoenix-based Flypaper Studio, which has a Flash and motion graphics creation tool that it was just starting to angle into this sector. I’d been watching the company for a while, but this was the first sign of the guys …
Shopper Marketing Expo on in Chicago. Are you there? October 6, 2010 by Super UserI’ve had a couple of emails from industry friends asking if I was going to be in Chicago this week for the Shopper Marketing Expo. Nope. But would like to have been. And I wonder why there are not more people from the sector there. I’ve written before about having a lot of respect for …
Following industry investor conference remotely … October 6, 2010 by Super UserBased on what I am hearing and reading the Strategy Institute’s annual investor conference in New York is going well. I couldn’t go this year – too busy and already at another event starting tomorrow – but I have been following through blog posts from attendees as well as Tweets from several people with smartphones, …
