Alpha Video opens ready-to-serve content store May 4, 2011 by Dave HaynesWe’re starting to see more content suppliers create original or re-purpose existing material to sell and re-sell across the sector. The latest is Twin Cities-based Alpha Video Creative, which has announced an online store where integrators and network operators can go to buy “soft” content to fill out their playlists. The material includes packs of …
Querin joins Zoom rival KB Media May 3, 2011 by Dave HaynesToronto-based KB Media has hired on Andy Querin as president and chief operating officer of the Digital OOH company, a few months after parting ways with competitor Zoom Media, where he was president. “Andy is a major acquisition for KB Media and will play a vital role in cementing our position as Canada’s most effective ad …
NY Times directly enters digital place-based ad business May 3, 2011 by Dave HaynesThe companies that are, if the media analysts are correct, making real money in digital out of home are those selling into the pre-shows in moviehouses. PQ Media estimates cinema advertising is a $600 million-plus business in its DOOH media revenue forecasts – by a wide margin the biggest dog in the digital place-based media …
Next Toronto DS Mixer is Tuesday. Please Register! May 3, 2011 by Dave HaynesWe are a week out from the next Toronto digital signage and digital out of home mixer. It is next Tuesday, May 10, at a bar in downtown Toronto. The event host this time around is RiseVision, and its master and commander Byron Darlison. We have 36 registered so far and I would really like …
DPAA adds three new members to roster May 3, 2011 by Dave HaynesThe Digital Place-based Advertising Association has bulked its numbers up a bit more by adding PlaceWise Media, DOmedia, and Ayuda Media Systems to its roster. That’s 32 in total, and seven new in 2011. New member rules tie fees more closely to company size and revenue, whereas the old system had a BIG fee for …
RMG does deals with Groupon, intros NFC play for Digital OOH April 28, 2011 by Dave Haynes I’m not so sure I agree with the strategy of releasing a gush of announcements, but the said gush I just got from RMG Networks is pretty interesting. CEO Garry McGuire did a keynote at CETW this morning and along with talking about how Digital OOH and OOH TV hit consumers throughout a day, he …
Introducing DOOHgood: digital screens for relief efforts and causes April 28, 2011 by Dave HaynesDOOH4relief was the near-instant and widely embraced effort to use Digital OOH and digital signage screens to drive donations to the Red Cross societies in several countries to relief efforts in Japan. We need to develop some numbers around that still, but what was clear is that the spots produced by companies ran on scores …
Ardinger new president of Digital Screenmedia Association April 27, 2011 by Dave HaynesNanonation’s Brian Ardinger is the new president of the Digital Screenmedia Association. Ardinger, the SVP & Chief Marketing Officer for Nanonation, was named at the same time as a new advisory board. Brian is on the right in this photo. Other officers elected include: Executive Vice President – Digital Signage: Lou Giacalone, Founder CoolSign, Haivision Executive …
17,000 people talking about signs this week … at a different show April 26, 2011 by Dave HaynesHere’s something to think about … There are scores of companies and their staff attending the CETW show this week in San Francisco, talking about the more advanced aspects of the digital signage, digital OOH and interactive display sectors. Same week, there are 17,000 people in the sign industry wandering around the aisles of International …
CETW in San Fran: Not there, but if I was … April 26, 2011 by Dave HaynesThe tail-end of one big RFP and the front-end of another one I am starting to pull together for a client means there’s no way I can take a few days off to get all the way west to San Francisco for Customer Engagement Technology World, which starts today or tomorrow, depending on what you …
