Smart AVI, French firm merge; newco targets AV market May 25, 2011 by Dave HaynesI know the SmartAVI guys a little bit from InfoComm and pleased to see the company has blended with a French hardware company to form a new firm, called SmartVITY. SmartAVI is a digital signage hardware and software firm based in the LA-area while VITY Technology makes digital interface technology for things like touchscreens. Says …
Details on New England start-up GoGo Cast’s deal with Gulf Oil May 25, 2011 by Dave Haynes The Rhode Island-based start-up GoGo Cast announced a deal recently to deploy Digital OOH ad screens at the point of sale in Gulf gas stations in the U.S. The release was a little soft on details so I wanted to first get some sense of the deal terms, real size and timelines before writing anything. This …
DOOHgood: Help the US tornado victims by running Red Cross spots May 24, 2011 by Dave HaynesThe mind-boggling visuals that have rolled in from Joplin, Missouri in the aftermath of Sunday’s EF-5 tornado hit was enough to get DOOHgood into action a little earlier than planned. We wondered about it after the tornadoes in Alabama, but this event – which has taken at least 116 lives – reinforced the need to …
Apple’s use of iPads for merchandising displays big moment for digital signage sector May 22, 2011 by Dave Haynes When the original Apple iPad was first announced in early 2010, lots of people in the digital signage sector were intrigued by the idea of these little all-in-one players and screens being parked at the shelf-edge in retail. After all, the units offered connectivity, thin footprint, gorgeous screen and full interactivity in something that cost …
TV ratings down, ad rates up: figure that out this weekend May 20, 2011 by Dave HaynesFrom MediaPost, wrapping up the TV upfront week in New York that, according to estimates, may have seen as much as $9 billion allocated to TV advertising. If the Big Four networks are indeed able to command significant price increases in the upfront market, it will again be remarkable just how vast the spread is …
OMD and Ronald McDonald House big winners at CODACAN's Adlympics May 20, 2011 by Dave HaynesCODACAN managed to squeeze in its second annual Adlympics this week without getting waterlogged, a victory given how damp it’s been in the Great Lakes and eastern seaboard the last, well, forever. The event – which has teams of ad agency people competing in fun mental and physical games – was run at the old …
Adcentricity adds pair to Toronto sales team May 19, 2011 by Dave HaynesI know Adcentricity was looking to add to its Canadian sales team, and evidently the search is done and the new people are in place. Liz Baynes comes out of the agency business and more recently has been on the other side of the table doing media sales. Silvia Ibarra has a background in advertising and …
Weinfeld signs on with ScreenReach as CSO May 18, 2011 by Dave HaynesAnother one of the kids leaves home … UK-based social-mobile start-up ScreenReach Interactive is establishing a full-time US presence and has brought David Weinfeld on as its man on this side of the pond, as well as the small firm’s Chief Strategy Officer. David has been a part of The Preset Group pretty much since its …
EnQii and Minicom merge; now doing "multichannel message management" May 17, 2011 by Dave HaynesWhen Minicom started making noises about a big announcement this week, my assumption was that it was probably big from their own perspective, and figured it was more detail on how their management tools integrate with Scala. Well, I was just a wee bit wrong. The Inbox this morning had news of the Israeli firm …
CETW and DSE just 2.5 weeks apart in 2012 May 16, 2011 by Dave HaynesThe wrap-up email from CET World at the end of April just dropped in my Inbox, with word that the exhibitors were pleased with the piles of qualified leads who wandered their way through the halls a couple of weeks ago. The show’s organizers don’t do the numbers thing with bodies, booths and square feet …
