OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content” August 23, 2024 by Super User This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written in the human approval of ads before they go up on screens as a best practice in an amended version of its Digital Billboard Security Guidelines. Those guidelines now include a …
New Cosm LED-Driven Shared Reality Venues Put Sports Fans In Primo Virtual Seats At Live Games August 22, 2024 by Super User Immersive is one of the more abused and misapplied pro AV terms out there, but a fast-growing entertainment company in LA is opening up what it calls shared reality venues that look very much like they genuinely immerse customers in viewing experiences – whether that’s live sports or custom-shot and edited films. The first location …
Chick-fil-A Opens Atlanta-Area Drive-Thru-Only Store With No Pre-Sell Or Menu Displays August 21, 2024 by Super User It’s a bit premature to see a newly-opened Chick-fil-A drive-thru restaurant as a worrying trend, but a new two-story, four-lane operation that’s opened in the general orbit of Atlanta is certainly noteworthy for the near or total absence of the promo and drive-thru menu displays that are typical in the North American fast food business. …
Pro AV Sector Growing Globally At 6.1%, With The Entertainment And Experience Sector Having The Biggest Impact August 21, 2024 by Super User Revenue in the Pro AV sector is seeing a healthy 6.1% growth rate in 2024, though it is down just a tad from 2023 numbers, according to AVIXA’s 2024 Industry Outlook and Trends Analysis (IOTA). Revenue is forecasted to be $325 billion in 2024, up from grow from $306.4 billion in 2023, when revenues were …
Solutions Provider’s New Blue Square X Spin-Out To Lead With Creative Thinking On LED Video Wall Jobs August 20, 2024 by Super User Many, many times, I have heard directly or related by industry friends some baffling stories about big budget LED video wall projects being budgeted, procured and built – and as the walls were ready to switch on, the backers asked straight-faced questions about content, as in: “Sooo … what do you suggest we run on …
Wi-Charge, Digital View Partner On 13-Inch Wirelessly-Powered Color E-Paper Display August 15, 2024 by Super User The Israeli tech firm Wi-Charge’s efforts to find display partners for its wireless power solution are starting to show some results – with word that it has partnered with the Silicon Valley-area display tech firm Digital View on a color e-paper display that can operate without wires or a need for battery swap-outs. The display …
DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC August 14, 2024 by Super User Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. The report pegs the current U.S.market size for OOH at $10.9 billion, which …
Korbyt Broadens Workplace Communications Solution Via Acquisition of UK’s NFS Technology August 13, 2024 by Super User Dallas-based Korbyt has broadened its workplace solutions offer to include meeting room booking and space management capabilities, via the acquisition of the UK firm NFS Technology. The acquisition is backed by the U.S. private equity firm Clearhaven Partners, a US-based software-focused private equity firm that took a majority owner stake in Korbyt last year. Financial …
DOOH-Bolstered EV Charging Network In Europe Now Insolvent August 13, 2024 by Super User In yet another reminder that making money from advertising is harder than it may appear, a German digital out of home media firm using screens on EV charging stations as the business model is now insolvent. Less than a year ago, the Bavarian firm Numbat had raised 140 million euros in new capital in a …
DOOH Firm Loop Media Delisted From NYSE American; Now An Over The Counter Stock August 12, 2024 by Super User A rough summer just got a bit rougher for the LA-based DOOH media network Loop Media, with notification from New York Stock Exchange that its common stock has been delisted. The NYSE American exchange suspended trading and commenced the delisting process because of Loop’s low selling price. Loop now trades as LPTV on the OTC …
