Moment Factory Launches Business Unit To License Already-Built Immersive Experiences To Third Parties September 17, 2024 by Super User Montreal-based creative technology shop Moment Factory has taken the interesting step of launching a new business unit that makes already-designed immersive multimedia experience available to third parties, enabling the company to enable more ticketed attractions without needing to handle all the operational aspects. Moment Factory Originals is based around a library of immersive experiences the …
Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand September 17, 2024 by Super User NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry vets. But it has never managed to find a way to trumpet the work it does with a “whale” client. Until now. Kinda sorta. The company is most known for its …
Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency September 17, 2024 by Super User The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where there are digital screens of all types, sizes and rationales, and Trison has now made a deeper commitment to that with the acquisition of another Spanish company that specializes in fan …
South Africa OOH Media Adds Screens To Delivery Scooters, Incorporated In Larger Ad Buys September 17, 2024 by Super User Putting digital out of home-focused screens on delivery vehicles is a fairly well-established tactic for media companies, but a South African effort does things a bit differently by making screens on the backs of scooters part of a larger ad buy across several ad formats. The online publication TechCentral reports how a company called Polygon …
Transport For London Renews Giant Ad Concessions For Rail And Bus Systems September 16, 2024 by Super User The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners for the conventional and digital out of home ad concessions on the rail systems and in the streets. Global will continue to manage the rail estate, including advertising sites on the …
Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform September 10, 2024 by Super User The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, months after acquiring the company from PJX Media. Vistar says the planning software is now fully available under its umbrella, giving users the potential to save media planners 30% or more …
MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research September 3, 2024 by Super User TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. Research and events company DSCC’s latest update of its Quarterly Advanced TV Shipment and Forecast Report (paywalled, you need a …
Quebecor Acquires One Of Canada’s Longest-Running DOOH Networks, NEO-OOH August 27, 2024 by Super User One of the longest-running digital OOH and conventional OOH media companies – Montreal-based NEO OOH – has reached a deal to be acquired by the OOH division of Quebecor Media Inc. The deal gives Quebecor, a BIG player in Quebec media, a bigger footprint in other parts of Canada. NEO has more than 3,000 ad …
Houston’s PickleJar Enhances The Digital Signage Toolset In Its Broader Live Music Venue Tech Offer August 26, 2024 by Super User A Houston company is going at the model of putting revenue-generating digital signage in bars from a different angle – making it part of a broader software and managed services model for bars that operate as live music venues, that includes e-commerce engines for ticketing and tips for performers. PickleJar Entertainment Group says an enhanced …
Industry Networking Events Ramping Back Up For Fall: Here Are Two Upcoming Mixers … August 23, 2024 by Super User Networking events are ramping up this fall in the U.S., as summer vacations end, kids head back to school and industry people get their heads fully back into growing their businesses. There are at least a couple of them coming up: The DSF is back doing Mix and Mingle networking and learning events that it …
